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Compliance with TRAI directions and guidelines
- Deadline
- 18 Nov 2025 · 352 days ago · TRAI Direction date for SMS Content Templates
- Who
- Investment Advisers
- Action
- Integrate with the DoT Mobile Number Revocation List and establish processes for periodic reconciliation.
What changed
The Exchange directs Investment Advisers to comply with TRAI requirements. Advisers must integrate with the DoT Mobile Number Revocation List and update customer records. Advisers must use the 1600 numbering series only for service and transactional calls. Advisers must pre-tag variable fields in SMS Content Templates to meet TRAI standards. This action prevents delivery failure after the activation of blocker mode. Advisers must also conduct consumer awareness campaigns for the 1600 and 140 numbering series. Access Providers assist entities with the identification and rectification of SMS template deficiencies.
What you must do
- Integrate with the DoT Mobile Number Revocation List and establish processes for periodic reconciliation.
- Use the 1600 numbering series only for service and transactional calls.
Document text
[Image omitted. See the official document.]
NOTICE
| Notice No. | 20260921-10 |
|---|---|
| Notice Date | 21 Sep 2026 |
| Category | Others |
| Segment | Investment Advisers |
| Department | Membership Compliance |
| Subject | Compliance with TRAI directions and guidelines |
| Attachments | No Attachment |
[Image omitted. See the official document.]
This is with reference to the communication received from SEBI regarding compliance with TRAI directions and guidelines.
Further, the Exchange has from time to time, communicated various directions, guidelines, and regulatory requirements issued by TRAI to Investment Advisers. In this regard, Investment Advisers are advised to take note of the following requirements and ensure necessary compliance:
-
To integrate with the DoT's Mobile Number Revocation List (MNRL), if not done, and to establish suitable processes for periodic reconciliation and updating of customer records. Also, the entities should build MNRL checks into risk, authentication and communication workflows.
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To use the 1600 numbering series strictly for service and transactional calls, and not for promotional calls.
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To ensure compliance with TRAI's Direction dated 18.11.2025 on pretagging of variable fields in SMS Content Templates. The concerned entities shall review all SMS Content Templates, preferably those used during the preceding 90 days, identify and appropriately pre-tag all variable fields, and rectify deficiencies observed during logger-mode scrubbing within the stipulated timeline. In view of the upcoming activation of blocker mode, there is a need for timely completion of the exercise to avoid disruption of legitimate SMS communications, since, after activation of blocker mode, SMS messages failing the prescribed variable-field validation shall not be delivered. Access Providers have been directed by TRAI to extend necessary technical and operational assistance to the concerned entities for identification and rectification of deficiencies.
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To undertake consumer awareness campaigns on the 1600 and 140 numbering series to promote consumer recognition and trust.
Investment Advisers are advised to take note of the above and adhere to the directions issued by TRAI from time to time.
| Neeky Subramaniam | Krishna Pandey |
|---|---|
| Manager | Deputy Manager |
| Membership | Membership |
Source details
- Source
- BSE Ltd (Bombay Stock Exchange)
- Type
- notice
- Published by source
- 21 Sept 2026
- Document number
- 20260921-10
- Issuing division
- Membership Compliance
- Coverage area
- securities