CCI competition order · 17 Sept 2026
Official title
1. Great White Holdings Private Limited 2. Mr. Mehul Jadavji Shah and Others
Summary
Check the official recordThe Competition Commission of India reviews a proposed combination involving the acquisition of Great White Global Private Limited and ITVIS Innovations Private Limited. The EAAA Acquiring Entities and the Continuing Promoter acquire 50 percent of the equity share capital of Great White. This process includes a merger of the Acquisition SPV into Great White. Additionally, Mr. Mehul Shah acquires sole control over ITVIS. The parties operate in the fast-moving electrical goods sector and the beauty and personal care sector. The transaction aims to resolve promoter disputes and consolidate ownership. The parties identify horizontal overlaps and vertical relationships in these markets. The parties state the transaction does not cause an appreciable adverse effect on competition in India.
Who is affected
Thresholds
SUMMARY UNDER REGULATION 13(2) OF THE COMPETITION COMMISSION OF INDIA (COMBINATIONS) REGULATIONS, 2024
(a) Names of the parties to the combination
(b) Nature and purpose of the combination 3. The Proposed Transaction pertains to—
(c) Products, services and business(es) of the parties to the combination
Acquirers 8. The EAAA Acquiring Entities are schemes of irrevocable and contributory determinate trusts registered with Securities and Exchange Board of India as an alternative investment fund (AIF) / scheme of an AIF, and are managed by EAAA India Alternatives Limited (EAAA) in its capacity as their investment manager. EAAA is one of India’s leading multi-strategy alternative asset management platforms and is directly controlled by entities which are wholly owned subsidiaries of Edelweiss Financial Services Limited. 9. The Acquisition SPV is a private limited company incorporated in India on 7 January 2026, solely for the purpose of implementing the Proposed Transaction. 10. The Continuing Promoter comprises of Mr. Mehul Shah and Ms. Julie Shah, who are Indian resident individuals, and the Mehul Shah HUF.
Targets 11. Great White is primarily an Indian fast-moving electrical goods (FMEG) and electrical infrastructure products company. It is also engaged in the manufacture and sale of beauty and personal care (BPC) products such as shaving blades, shaving foam, razors, shaving cream and after-shave lotion. 12. ITVIS is a private limited company incorporated in India on 28 November 2018 and is engaged in the design, development, supply, and integration of intelligent lighting solutions, lighting automation products, smart electrical and sensor-based systems, and energy-efficient lighting technologies.
(d) The respective markets in which the parties to the combination operate 13. The Parties have defined the following relevant markets on account of certain horizontal overlaps and a potential vertical relationship:
In relation to a horizontal overlap in the BPC sector—
In relation to a horizontal overlap in the FMEG sector—
In relation to a potential vertical relationship in the FMEG sector—