CCI competition order · 30 Jun 2026
Official title
Mars Equity Dragon Fund VCC
Summary
Check the official recordMars Equity Dragon Fund VCC (Acquirer) proposes to acquire shares in Krazybee Services Limited (Target 1) and Finnovation Tech Solutions Private Limited (Target 2). The Acquirer is an investment fund managed by a subsidiary of Mitsubishi UFJ Financial Group, Inc. Krazybee is a non-deposit taking Non-Banking Financial Institution providing various loan products, while Finnovation operates the KreditBee app, providing technology and sourcing services for lending. The transaction is classified as an acquisition of shares under Section 5(a)(i)(A) of the Competition Act, 2002. The parties submit that the transaction is a financial investment and does not raise competition concerns in the identified horizontal or vertical markets related to lending and digital payment services in India.
Who is affected
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SUMMARY OF THE PROPOSED COMBINATION IN TERMS OF REGULATION 13(2) OF THE COMPETITION COMMISSION OF INDIA (COMBINATIONS) REGULATIONS, 2024
A. Name of the parties to the proposed combination.
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unsecured business loans; (iii) loan against property; (iv) two-wheeler loan and (v) cross-selling products like insurance and credit score report. Target 2 / Finnovation 6. Finnovation is the technology company which owns and operates the KreditBee app, through which customers can avail loans and access payment services like Unified Payments Interface (UPI). Finnovation acts as a technology provider and sourcing partner for Krazybee and other co-lending partners. D. Relevant Market(s) in which the Parties to the combination operate. 7. It is submitted that the Proposed Transaction is in the nature of a financial investment and does not give rise to competition concerns in any plausible market, irrespective of the manner in which the relevant market is delineated. 8. Without prejudice to the above and in the interest of assisting the Hon’ble Commission, the following relevant markets may be considered: Horizontal Markets a) Broad Relevant Market (1): market for provision of loans and lending services in India (Broad Loans Market); i) Narrow Relevant Market Segment (1): market for provision of retail loans in India (Narrow Loans Market 1); A) Narrower Market Segment (1): market for provision of personal loans in India (Narrower Loans Market 1.1); B) Narrower Market Segment (2): market for provision of vehicle loans in India (Narrower Loans Market 1.2);
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● Narrowest Market Segment (1): market for provision of two- wheeler loans in India (Narrowest Loans Market 1.2.1); C) Narrower Market Segment (3): market for provision of MSME loans in India (Narrower Loans Market 1.3); b) Broad Relevant Market (2): market for UPI-based digital payment applications in India (UPI Market); Vertical Markets a) Upstream Relevant Market: market for provision of loans and lending services in India and b) Downstream Relevant Market: market for distribution of loans and lending services in India