Guidelines for Support for Market Access under the Export Promotion Mission

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Government of India Ministry of Commerce & Industry Call for Proposals Department of Commerce Directorate General of Foreign Trade Vanijya Bhawan, New Delhi Irade Notice No./I2025-26 Dated: 31 December 2025 Subject: Launch of Market Access Support (MAS) under EXPORT PROMOTION MISSION - NIRYAT DISHA - regarding The Market Access Support (MAS) Intervention under the EXPORT PROMOTION MISSION (EPM) - NIRYAT DISHA 0s hereby launched with immediate effect, with a view to strengthening India's export market access through structured support for activities such as Buyer-Seller Meets (BSMS), Reverse Buyer-Seller Meets (RBSMS), trade fairs, exhibitions, and related market access initiatives. The detailed Guidelines for implementation of MAS are enclosed as Annexure. The Market Access Support (MAS) Component is being operationalised on a pilot basis to facilitate early implementation and active stakeholder participation. Implementation shall be undertaken through the Trade Connect ePlatform (https://www.trade.gov.in). Eligible Organising Agencies may submit propOsals for activities in accordance with the enclosed guidelines. Organising Agencies shall be required to submit applications for participation in time. approved events, in the manner and format as prescribed from time Registration Process on the Trade Connect ePlatform To ensure transparency and an audit trail, Export Promotion Councils (EPCS) and other eligible Organising Agencies shall be required to undertake the following steps: All organising agencies shall identify and authorise an administrator for all EPM related activities who shal register on https:/www.trade.gov.in/pages/register. The administrator registration can be made by selecting function as "Export Promotion Mission (EPM)' and role as Administrator". If the identified EPM administrator is already registered on Trade Connect, they need not re-register. Email intimation may be sent to tradeconnect-dgt@gov.in with copy to epm LAKSHMISESHAVE NKATASATYA SUBRAMANYA BHARANI VADREVU Digitally signed by LAKSHMISESHAVENKAT ASATYA SUBRAMANYA BHARANI VADREVU Date: 2025.12.31 12:37:45 +05'30'