Skip to content
TRAI weekly summary
TRAI updates 7-13 September 2026: TV ad-duration cap repealed
TRAI repealed the 2012 television advertising-duration regulations after the underlying twelve-minute cap was removed.
The week in brief
What changed
The twelve-minute television advertising cap and its quarterly reporting requirement were repealed.
The repeal preserves obligations and actions that arose under the 2012 regulations before the change took effect.