1
2
3
4
5
6
7
8
9
OPERATIONAL GUIDELINES FOR
COIR INDUSTRY TECHNOLOGY UPGRADATION SCHEME (CITUS)
1.
Short Title:
The component may be called Coir Industry Technology Upgradation Scheme (CITUS)
2.
Objective:
The objectives of this component are,
•
To provide modern infrastructure facilities to the production units resulting in
improvement of productivity and quality.
•
To support the establishment of new ‘State of the Art’ Coir Processing Units.
•
To spread the industry to potential areas.
•
To promote the enhanced utilization of available raw material.
•
To create more employment opportunities, especially for women in rural areas.
•
To attract new generation entrepreneurs to the industry.
•
To modernise the existing coir units.
•
To promote the development and installation of information technology
including enterprise resource planning (ERP).
•
To support the production of high value customer oriented products.
•
To make the Coir Industry integrated and competitive with modern technologies.
•
To facilitate the adoption of eco-friendly production techniques.
•
To achieve the target of a pollution free coir industry with technological
advancements.
3.
Nodal Agency:
3.1
Coir Board, Kochi will be the Nodal Agency. The component will be implemented
through the Regional/ Sub-regional offices of the Coir Board. Technical
interventions, wherever necessary, will be provided by Central Coir Research
Institute (CCRI), Kalavoor and Central Institute of Coir Technology (CICT),
Bangalore and other institutes engaged in the development and promotion of coir
industry. The component will be periodically monitored by the Coir Board and the
Ministry of Micro, Small and Medium Enterprises (MSME), Government of India.
10
3.2
The applications for assistance under the component will be invited by Coir Board,
at periodical intervals by releasing All-India advertisements with particular
emphasis in coconut producing regions. Publicity through all other sorts like web
based electronic & IT tools etc. shall also be undertaken. The component will be
popularized through State/UT Govts, Industrial Associations etc..
3.3
The applicant/beneficiary unit seeking assistance under this component shall file
application online with all relevant details /documents prescribed.
3.4
The Regional/ Sub Regional Officers of the Board will conduct on the spot inspection
of the unit, verify the documents and recommend the quantum of incentive as per
the guidelines and forward their due recommendations for obtaining sanction of
the competent authority for release of financial assistance. Application for financial
assistance will be duly examined by the above offices to ascertain whether the
requirements have been duly complied with and the acceptance/ rejection of the
application will be communicated to the applicant within 15 days from the date of
receipt of the application. In the case of rejection, clearcut reason/s there of shall
be communicated to the applicant.
4.
Interventions under the component
4.1
Assistance under the component will be available to entrepreneurs in the
categories of individuals/partnership firms, SHGs, Associations, enterprises from
small scale / medium / co-operative/ private sector / public sector, interested for
production of value added coir /coir blended items, where coir is the dominant
fibre, by setting up new unit or adding to the existing capacity subject to investment
only in new plant and machinery. No applications from those units exceeding the
investment limits prescribed for medium scale enterprises in the MSME Act from
time to time shall be considered for the grant of assistance under this component.
4.2
All eligible Coir units under the component will be entitled to get financial
assistance for procurement of eligible Plant and Machinery for modernisation,
upgradation and / or establishing a new unit on making an application in the
prescribed format for the purpose. The financial assistance shall be 25% of
the cost of admissible items of Plant and Machinery procured by the Coir units.
The upper ceiling of the financial assistance will be Rs.2.50 crores per coir unit/
project.
4.3
The financial assistance will be payable only in Rupees in India through Direct
Benefit Transfer (DBT) mode and Public Finance Management System (PFMS) as
reimbursement of the amount invested. The amount will be released after the Coir
11
Unit installs the eligible machinery and commences its operation. The applicant
unit will be at liberty to procure the Plant and machinery from out of the loan of
any financial institution/ bank/ leasing company or from own resources.
5
Eligibility:
All coir production/processing units newly established will be eligible to apply for
assistance. All coir production/ processing units registered with Coir Board under Coir
Industry (Registration) Rules, 2008 and having Udyog Aadhar are eligible to apply for
financial assistance for modernisation under this component. A new unit which has
applied for/availed of assistance under this component will have to complete 5 years of
successful operation before applying for assistance under modernisation.
The details are as follows:
i)
Financial assistance under this component will be extended to entire coir sector of
the country. The units applying for the assistance shall be within the investment
limits prescribed for Small and Medium Enterprises under the MSME Act from
time to time.
ii)
The application with all relevant documents shall be filed online. The Regional
Officer/ Sub Regional Officer/ In-charge of the Coir Board will conduct on the spot
inspection of the unit and will verify all the documents and assess the quantum
of financial assistance and recommend those cases complete in all respect to
Coir Board Head Quarters online for obtaining the sanction from the Competent
Authority.
iii)
The equipment and motors eligible for assistance under the scheme shall not be
below the standards prescribed from time to time by BIS.
iv)
There will be an overall ceiling of Rs. 2.5 crores for computing financial assistance.
v)
The ceiling of prices of different items of machinery will be fixed and reviewed
periodically by a five member Technical Committee (TC) three senior officers &
two representatives from the trade, constituted by Chairman Coir Board from time
to time, after making a fair assessment of probable cost of all components used in
the production of machinery items. As the cost of machinery and equipment tend
to change and additional developments/innovations in machinery/technology
are possible, this list will be updated periodically by the TC.
vi)
The machinery/equipments procured should be as per the standards prescribed
by the BIS and can be sourced from at the option/choice of entrepreneurs with
12
valid receipts/invoice with GST number from the open market. Machinery can
also be imported for setting up high-tech coir processing units for which the unit
shall substantiate the reason for import of machinery.
vii)
The machinery suppliers will have to give a performance guarantee for a period of
at least two years to the beneficiaries and the copy to be provided while availing
the incentive under the scheme. In the case of imported machinery, the units shall
produce the invoice, shipping bill etc. certified by Customs Authorities/DGFT/
Banks with performance certificate from the supplier.
viii)
In respect of projects for modernization, the cost of new machinery/equipments/
power generators/material handling equipments/conveyors etc. installed/
procured will only be taken for arriving at the project cost for calculation of the
amount of financial assistance
ix)
The financial assistance under this component will be available to entrepreneurs
who have not availed any Central Government subsidy under PMEGP, CUY, DPI,
TUF etc. for the same purpose. An undertaking to the effect that the applicant
has neither applied for nor availed of assistance under these programmes/
components will have to be furnished while applying for assistance.
x)
In the case of original documents pledged with banks, the copies duly attested
by the Manager of the bank have to be submitted with the application for the
assistance.
xi)
The cases of applications seeking financial assistance recommended by the
Regional / Sub Regional Officers of the Board shall be placed before a steering
Committee constituted at the Board Head Quarters by the Chairman, Coir Board.
The Committee shall have representatives from the CCRI and CICT of the Board,
subject experts and representatives from the industry. The steering committee
shall meet at least once in two months.
xii)
Even though the scrutiny of the application will be made on first come first served
basis subject to the receipt of proper documents, the criteria adopted for selection
of beneficiary shall be purely on merits and the rankings given by the “Project
Steering Committee.”
6
Conditions for grant of financial Subsidy:
i)
The Coir production/processing unit desirous of availing the assistance under
this component shall install in its declared premises the eligible plant and
13
machinery for setting up of new unit/ expansion of existing units, upgradation
and modernisation either from own resources or by availing of institutional credit.
ii)
Such acquisition and installation shall be preceded by intimation to Coir Board
online about the intention for such expansion, upgradation, modernisation or
setting up of new units along with the scheme & submission of Detailed Project
Report (DPR). The Coir Board through the CCRI, CICT or any other institution
as may be deemed fit by it apprise technically the proposed project/ DPR/ unit
and will inform the applicant for its approval or otherwise of the eligibility of
the application for financial assistance. The Coir Board will issue an in principle
approval (IPA) to the applicant after examination and appraisal of the proposal.
All cases will be discussed and decided in the steering committee at Board’s HQ.
iii)
The applicant will be required to submit claims within one year (to be extended
up to 18 months under special circumstances) from the date of commencement of
production, both in the cases of own source of finance or Institutional Credit.
iv)
However, the Chairman, Coir Board will be competent to condone the delay in
submitting the applications, on a case to case basis on merits, on the basis of
written appeals submitted to him explaining the reasons behind the delay upto
two years & beyond that upto 3 years by the “Coir Board”.
7
Procurement/Cost of Machinery under the Scheme:
7.1
All plant and machinery and equipments required for setting up the coir processing
unit shall be of BIS/ Coir Board standards specifications prescribed from time to
time and shall be of reputed make and in the case of import of machinery for setting
up of high value coir products using high-tech machinery, all relevant documents
regarding the import of machinery from the Customs Authorities/ DGFT/Bank
along with Performance Guarantee of the machinery should be produced and a
certificate stating that these machinery will be used only for coir/value added
diversified products/Coir blended items. The estimated cost will be revised by the
Technical Committee from time to time, based on the field situations and increase
in the cost of inputs for fabrication of the machinery.
7.2
In the case of installation of power generator sets/ diesel engines/any non-
conventional energy generating equipments separate electrical power line from
the rural feeder, incentive will be considered along with the project cost for
existing and new units.
14
7.3
Any addition/ modification to the range of machinery for each type of units
due to technological advancements, innovation, new processing technologies,
product diversification will be added to the list by the Coir Board as per the
recommendations of the Technical Committee from time to time.
8
General Instructions:
a.
The financial assistance as admissible under this component will be disbursed
to the applicant only after the unit goes into production as reimbursement of
investments in Plant & Machinery. In the case of units set up/modernised availing
of institutional credit, the assistance shall be released to the Bank account through
which the loan/ credit has been availed of.
b.
The beneficiary availing of the financial assistance under this component shall not
mortgage the assets except to the financial institution/bank from where he had
availed loan for the establishment of the unit.
c.
The coir unit will not be allowed to dispose of the items for which incentive has
been disbursed within a period of 7 years from the date of receipt of assistance
under the scheme.
d.
To identify machines bought under this component, embossing / engraving
Identification Code (IC).On each plant / machine for which the incentive has been
provided will be made.
e.
The entrepreneur availing incentive under this component will give an undertaking
that the unit has not applied for or availed of subsidy/assistance under any other
scheme like PMEGP, CUY, DPI,TUF etc. of the Central Government for the same
purpose.
f.
The assistance received from the Board under this component shall be recoverable
from the entrepreneur through legal means.
i.
Where the assistance under the scheme has been obtained by misrepresentation
of facts or by furnishing of false information; or where the machinery and premises
of the unit are used for other purposes than the assistance availed for during the
currency period of the assistance. i.e. for 7 years
ii.
Where the unit goes out of production within 7 years from the date of
commencement of production, except in case where the unit remains out of
production for short periods extending to 6 months due to reasons beyond its
control, such as shortage of raw material, power, natural calamities etc.
15
g.
In case of any disputes with regard to grant of incentive under the scheme, the
decision of Chairman, Coir Board shall be final.
9
Maintenance of list of Applicants:
List of applicants should be maintained at Regional Office/ Sub Regional Office and Head
Quarters of Coir Board and also on the Coir Board Website. A data bank should be created
in the Coir Board.
10.
Monitoring and Evaluation:
The monitoring of the units will be undertaken by the Regional/ Sub Regional Offices
of Coir Board and by the Secretary/CEO/Chairman, Coir Board at regular intervals.
The Mid-term appraisal of implementation of the scheme will be got done by the Board
through reputed external agencies. Scheme will also be regularly monitored by the
Secretary, Ministry of MSME.
16
COIR BOARD
(Ministry of Micro, Small & Medium Enterprises, Government of India)
P.B.No.1752, M.G.ROAD, ERNAKULAM, KOCHI-682016
APPLICATION FOR AVAILING FINANCIAL ASSISTANCE UNDER THE COMPONENT
COIR INDUSTRY TECHNOLOGY UPGRADATION SCHEME
Part –A
1.
Name of Applicant
2.
Other Details
(a)
Date of Birth :
(b)
Community: SC/ST/OBC/Minority/Others:
(c)
Gender: Male/Female
3.
Address for Communication
Address1:
Address2:
Post Office:
Taluk:
Village:
District:
State:
PIN Code:
Telephone / Mobile No:
4.
Aadhaar No of the Applicant:-
Part -B
1.
Name of the Coir Unit:
(a) Catagory:
Please indicate whether Proprietor / Partnership / SHG /NGO / Pvt. Ltd. Co./ Public Ltd.
Co./ Co-operative Society / Others *
17
* Specify:-
(b) Type of Unit
(c) Total investment of the unit.*
* Total investment should not exceed the limits prescribed for Medium Enterprises under
the MSME Act.
(d) Date of Establishment
DD
MM
YY
(e) Details of Registration under Coir Board Registration Rules 2008
No.
Date
(f) Udyog Aadhar No:
No.
Date
(g) Details of IPA received from Coir Board (Copy to be enclosed):
(h) Details of commencement of production
DD
MM
YY
(i) Whether land is own or on lease*:
* For lease land registered lease deed for a period above 10 years should be attached and
for own land legal opinion from a NOTARY Should be attached.
If Partnership concern, please attach the registered partnership deed attested by a notary.
If Company, please attach copies of the Registration Certificate from Registrar of Companies
and Memorandum of Association & Articles of Association.
If Co-operative Society, please attach a copy of the registration certificate issued by the
competent authority/Registrar of Co-operative Societies.
If NGO/ SHG, plese attach a copy of the registration certificate issued by the competent
authority may be attached.
2.
No of persons employed. (a) Directly: (in Nos)
(b) Indirectly:
18
3.
Details of Plants & Machinery set up/upgraded*:
Name of
Machinery &
Equipment
Capacity
Year of
manufacturing.
Name of the
manufacturer
Value
(in Rs)
TOTAL
* Attested copies of bills, payment receipts, performance guarantee from the machinery
manufacturer, documents from electricity authority and validation certificate from a
Chartered accountant are to be attached. Machinery/equipment shall be of BIS/Coir
Board Standards.
If Machinery is imported, justify the reason for importing*
* In case of imported machinery unit shall produce the
Invoice, shipping bill etc certified by Customs authorities/DGFT/Banks
4.
Source of funding
Bank
Own sources
Other source
5.
If the source of funding is other than own sources, please provide the following details.
a)
Name and address of the Bank/Financial or other institutions from where the
fund has been sourced:
b)
Amount of fund sanctioned: Rs.
c)
Details fo Sanction letter (Copy of the sanction letter and techno financial appraisal
of the bank /financial institution to be attached):
d)
Details of payment/s released to the supplier/s of machinery
i.
Amount Rs.
ii.
Name of supplier
iii.
By Cheque/DD /E-transfer No & Date:
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6.
If the source of funding is from own resources, Please provide the following information:
a)
Details of Payment/s to the supplier/s of machinery:
i. Amount Rs.
ii. Name of supplier
iii. By Cheque/DD /E-transfer No & Date:
7.
Details of Bank account
a)
Name of the Bank with address of the Branch:-
b)
Account No. :
(Copy of the Bank Pass Book to be enclosed)
I/We hereby declare that I/we have not availed of any other assistance under any of the other
schemes of Govt. of India for the same plant / machinery for which assistance has been claimed
hereinabove.
I/We hereby undertake to submit any further documents/ information as maybe required
by the appropriate authorities.
I/We hereby undertake not to dispose of the machinery/equipments for which subsidy has
been claimed within a period of 7 years from the date of receipt of assistance except with the
prior approval of Coir Board.
I/We hereby agree that in case it is found that the assistance has been availed of on the basis
of any false information, we shall forthwith refund the incentive availed of to Coir Board along
with interest to be charged as per scheme guidelines from the date of disbursal to the date of
refund & will be liable for legal action by Coir Board.
I/We hereby further agree that I/we shall forth with repay the amount disbursed to me/us
under the scheme, if the amount of incentive is found to have been disbursed in excess of the
amount actually admissible for whatsoever reason and shall be liable to pay interest at such rate
as may be prescribed on such amount and such other charges/expenses which may be payable
by us.
Place:
Name and Signature of the applicant
Date:
(Seal)
20
Certificate to be issued by Chartered Accountant (Annexure 1 to application form)
I/we hereby certify from the examination of the accounts and other relevant records of the
applicant M/s ............................................................................ that I/We found the statements made and
particular furnished by the applicant in form no-I annexed here to be corrected according to the
books and records maintained by the applicant in the ordinary course of business subject to the
following remarks.
Remarks if any:
Signature of the Chartered Accountant
:
Name of the Firm
:
Registration Number
:
(Seal of Chartered Accountant)
Place
:
Date
:
Certificate to be given by Coir Unit (Annexure II to the application form)
Scheduled for fixed assets (machinery) created as on .................................... by M/s............................
.......................... address.....................................................
Break up of costs included in the value of assets
Sl
No.
Description
of the plant
/machinery
(item wise)
Quan
tity
Date
of
order
Name &
address
of the
machinery
manufacturer
Date of
creation/
erection
Bill
No. &
Date
Paid up
value of
the assets
created/
erected Rs.
Bill value
of the
assets
created
Rs.
Basic (CIF/
FOB) value
Customs/
Excise Duty
Freight,
Insurance
and
Handling
charges
Sales Tax
Erection
cost
Others,
if any
(specify)
Total
(Rs.)
(Rs.)
(Rs.)
(Rs.)
(Rs.)
(Rs.)
(Rs.)
21
Certified that the assets enlisted in the schedule of fixed assets (machinery) are created in
position at site as on ..................................... and put into operation on ..........................
Signature (with Seal) of
Managing Director/ Director/ Secretary of the company
a.
We hereby certify that we have checked the above statement of fixed assets( machinery)
with the books of accounts, the invoices and other records maintained by M/s............
............... as produced, and the information and explanation given, and found the same
to be true and in accordance therewith.
b.
We also certify that M/s. ....................................... have acquired and installed the above
mentioned assets (machinery during the period from ....................to...............
c.
We further certify that the aforesaid items of fixed assets (machinery) have been taken,
to the extend paid for, up to............. from............. to.............and exhibited in the relevant
books of the company.
Signature of the Chartered Accountant
Place:
Registration No:
Date:
Name of the Firm:
(Seal of the Chartered Accountant)
22
23
S & T
24
25
OPERATIONAL GUIDELINES FOR
SCIENCE AND TECHNOLOGY COMPONENT
Introduction
Innovative R&D activities on coir are carried out under the Board by the two research
institutes; the Central Coir Research Institute, Kalavoor and Central Institute of Coir Technology,
Bangalore. The Central Coir Research Institute, Alleppey was established in 1959 and the Central
Institute of Coir Technology, Bengaluru in 1980. Whereas CCRI, Kalavoor concentrates on research
concerning development of ecofriendly technologies for quality improvement of coir fibre,
utilization of coir pith, effluent treatment, development of new machinery etc. CICT, Bengaluru
concentrates mainly on technology development on coir composites. Identification of new user
areas for utilization of coir and coir waste (coir pith), modernization of production infrastructure
for elimination of drudgery in manual operation thereby attaining higher productivity and
improvement in quality are integral parts of the research efforts of both the Institutes and research
investigations have led to development of several new technologies for the coir industry.
Extensions of the results of the technologies developed/research at the laboratory level are
scaled up for application at the field level together with extension of testing and service facilities
to the coir entrepreneurs & exporters, carrying out of research activities with the funding support
from reputed institutions are also envisaged under the programme.
Collaborative research with research organizations, institutes, industries, universities in India
and abroad, having proven records on varied applications of coir, development of new products,
new machinery, product diversification, development of environment friendly technologies,
technology transfer, incubation, testing and service facilities are the areas which are given
priority consideration. Commercialization of new products/technologies and machine developed
by the R&D institutes and registering for Patent Right of these research outcomes and proper
documentation etc., are also to be done.
As part of the Government of India decision to rationalize all the Schemes, the stand alone
scheme of Plan S&T has brought under the umbrella Scheme of Coir Vikas Yojana.
The programmes under the S&T activities for the period 2017-18 to 2019-20 are implemented
under the following components.
•
Modernization of Production Processes.
•
Development of machinery and equipments.
•
Product Development and Diversification.
26
•
Development of Environment Friendly technologies.
•
Technology transfer, Incubation, Testing and Service Facilities.
The Director RDTE, who is heading the Research Institutes CCRI & CICT of the Board, will
be the nodal officer all of the S&T programmes, fund utilization and settlement and furnishing
reports to HO.
(I)
Modernization of Production Processes
Objectives
•
Modernization of extraction process of coir fibre leading to enhancement of
productivity, upgradation of quality and elimination of drudgery.
•
Development of appropriate technologies for improving the productivity and
quality in spinning.
•
Development of innovative technologies in weaving of coir products by
improvisation of the production processes of fibre and equipments.
•
Development of modern technologies for finishing operations of coir products.
•
Modernization of the production and extraction process through application of
bio-technology.
•
Development of technologies for wet processing of coir using natural dyes.
•
Extraction of good quality fiber using Mobile Fibre Extraction Machine which will
be modified to produce fibre of uniform length and reduce impurity.
•
Development of technologies for quality improvement of coir fibre using Bio-chem
treatment and enzyme treatment.
•
Development of diversified products using a superior quality fibre such as Janata
Mattress, superior quality coir floor coverings.
•
Productivity and quality of products need to be modernized
•
Research will result in increased production of new range of coir products which
will be accepted both by internal and external markets
Most of the conventional technologies used in the coir industry are of medium level.
Consequently, the amount of drudgery is more and the working atmosphere is not user friendly
enough for retention of a dedicated work force. The productivity and the quality of the products
are not up to the mark either. Continued research activities will result increasing the acceptance
of the new technologies for processing of coir & development of new coir products both by
internal and external markets.
27
(II)
Development of Machinery and Equipments
Objectives
•
Elimination of drudgery in operations
•
Improvement in productivity and quality
•
Bringing about cost effectiveness
The programme aims at Development of Plant Machinery and Control Systems to Spin Fine
Quality Coir Yarn of Uniform Thickness and Reduced Hairiness for Weaving Superior Quality Coir
Floor Furnishing Products, development of machinery for spinning coir yarn, extraction of fibre,
weaving coir products etc. Most of the existing machineries are obsolete with low productivity
and involve drudgery in operation. Low productivity, low technology application, reluctance to
accept rapid mechanization, economic disability to modernize the sector etc. are some of the
limitations for growth in the coir industry. Modernization essentially involves mechanization
and application of modern processes, which necessitates developing appropriate machinery for
processing of coir fibre into yarn and products with enhanced productivity.
(III) Product Development and Diversification
Objectives
•
To develop innovative products from coir fibre or blending with other natural
fibers.
•
To develop new areas of application for coir products like coir geo-textiles
•
To develop new technologies for utilization of coir pith
•
To develop technology for use of coir in the automobile industry for seat cushions
and upholstery
•
To develop innovative designs suitable for mats, matting and carpets
•
To construct rural roads under PMGSY using coir geo-textiles for inclusion in the
manuals of PWD etc.
•
To establish Design Clinics in the major coir clusters & in CCRI/CICT.
Future of coir industry depends on product development and diversification, especially
into non-traditional areas. Development of substitutes for wood, synthetic products, geo-
synthetics, combination products through blending with other natural fibres etc. would open
up new vistas for the coir industry. Development of new application areas and new products are
of vital importance for the full utilization of the potential of the industry.
28
The future of the industry depends on innovative eco friendly consumer acceptable
products and coir wood shall bring immediate changes to the life of people especially in the
building and furnishing sector. The demand for coir wood shall increase from the sunrise building
sector which ultimately preserve the tropical forests from depletion and reduces the serious
concern of the impact on world climatic conditions.
(IV)
Development of Environment Friendly Technologies
Objectives
•
To develop appropriate technologies for abatement of pollution in the production
processes.
•
To develop a cost effective eco-friendly effluent treatment technology for treating
the effluents arising out of wet processing in coir industry.
•
To develop technology for disposal of sludge in the ETPs.
•
To develop new products like wood substitutes out of coir alone or by blending
with other natural fibres.
•
To standardize the coir composite products for different applications.
•
To undertake studies in estimation of carbon credit by using coir products like
composites, geo-textiles etc.
•
To develop new technology for production of coir toys.
The world is becoming more environment conscious and the need for protection of water,
air and other natural resources for the posterity is being realized widely. Even though coir and
its products are nature friendly in the sense that they are hundred percent degradable, research
efforts have to be carried out to minimize the environmental hazards caused by retting and wet
processing.
(V)
Technology Transfer, Incubation, Testing and Service Facilities
Objectives
•
To transfer the technologies developed by the research institutes to the trade
against specific requests and under agreement of technology transfer by realising
appropriate fees.
•
To establish technology incubation centers in one or many places for training the
entrepreneurs in the new technologies developed and transferred.
•
To create a tool room for maintenance of and repair of the looms and equipments
established in different coir production centers.
29
•
To establish a laboratory for testing coir composite materials and to extend service
facilities to the trade.
•
To demonstrate the user friendly technologies and machineries developed by
CCRI/CICT in the major coir yarn production centers for the benefit of the workers/
entrepreneurs.
•
To extend technical assistance for interventions in clusters identified by the Board
in different coir producing States.
•
To undertake testing of coir and coir products, dyed samples, coir pith etc. at the
laboratories of CCRI, CICT and Regional Offices and issue test certificates.
•
To extend service facilities to the trade in dyeing of coir yarn/fibre at the dye house
established at the CCRI.
•
To undertake civil/electrical infrastructure support required for the research
institutes of CCRI/CICT etc.
The result of the research activities need to be disseminated to the industry and trade and
diversified uses of coir and coir products have to be popularized through demonstration in the
field for increasing the demand of coir. There is a need of services like testing and certification
facilities required by the industry.
30
Phasing of expenditure during the period 2017-18, 2018-19 and 2019-20
for each S&T Schemes are detailed below:
(Rs. in lakhs)
Sl.
No
Programme
Intervention
2017-18
2018-19
2019-20
Total
1
Modernization
of Production
Processes
Modernization of
production process 75.70
180
200
455.70
2
Development of
machinery and
equipments
Development of
new machines
62.72
280
300
642.72
3
Product
Development and
Diversification
Product
development &
diversification
128.71
180
200
508.71
4
Development
of Environment
friendly
technologies
Development
of environment
friendly
technologies
244.96
280
300
824.96
5
Technology
Transfer,
Incubation, Testing
and Service
Facilities
i) Field
demonstration
of technology
ii) Transfer of
eco- friendly
technologies
iii) Transfer of
technology
to machine
manufacturers.
iv) New clusters
to be
provided with
technological
support
v) Field
demonstration
of technologies
vi) Extension of
testing and
services facility
187.91
180
200
567.91
Total
Total
700.00
1,100.00
1,200.00
3,000.00
31
The funds will be released to the Research Institutes from HO of Coir Board on a quarterly
basis on certification of utilization of 70% funds released earlier. The funds will be utilized by the
Research Institutes for R&D activities and creation of infrastructure & civil construction/repairs
etc. relating to R&D activities only as specified in the Action Plan under different Programme
Heads of the Scheme.
Industry/Research institutes will prepare proposals for various R&D activities including
projects, creation of infrastructural facilities, civil constructions, repairs and maintenance etc.
with the approval of competent authority. Board will prioritize the fund requirement and submit
to the Ministry on quarterly and lumpsum basis.
•
The Research Institutes of the Board will undertake collaborative research projects
with other recognized institutions/industries who are interested to have research
projects related with coir and its allied products.
•
Research efforts will be pursued through public private partnership basis after
giving due transparency.
•
Advertisement will be released for inviting the collaborators online as well as.
•
Advertisement will be released for inviting interested entrepreneurs, industrialists,
research organizations etc. for utilizing the facilities available at Board’s research
institutes for consideration fixed by mutual discussion.
•
If necessary, the collaborators of the projects will be invited for making presentation
on the project before the Board.
•
Preference will be given to the collaborators having experience of research works
pertaining to coir or any other natural fibre.
•
The outcome of the project must be for the benefit of the coir industry
•
The collaborating institute should provide counterpart contribution in terms of
kind or cash for the project.
•
An Advisory Committee will be constituted consisting of Chairman, Coir Board,
CEO(CB)/ Secretary, Coir Board, Joint Director (Plg.), Director, NCRMI, Chairman,
FICEA, Chairman, TN Dist. Coir manufactures Association, Officer in-charge of coir
industries from Govt. of Kerala, Tamil Nadu, Karnataka and Oddisha, etc. experts
from National R&D institutes having expertise in the relevant field will validate
the project proposals before approval of S&T committee. Board etc. The Director,
RDTE will be the member and convener of the Committee.
32
•
A Project Review Committee consisting of Director (RDTE), Joint Director (Res.),
Joint Director (Tech.), Deputy Director (S&T), the Nodal Officer of the project
concerned, the nominee of Finance & Accounts Section, Coir Board will review
the progress of the projects periodically (at least once in three months) and
recommend for the release of Board’s share for continuing the project.
•
The Chairman, Coir Board shall be the appellate authority and his decision on all
matters connected with the project shall be final and binding on both the parties.
•
In the case of collaborative projects tenure will be specific and a MoU will be
signed between the Board and the collaborator.
•
There will be nodal officers for all the collaborative projects who will function
under the Director, RDTE. The collaborative projects should be monitored by
the nodal officers effectively and the progress report of each of the collaborative
projects should be submitted by the Director, RDTE before the S&T Committee/
Board Meeting with due recommendation of the review and advisory committee
in time.
•
Data base may be prepared and upgraded on available technologies as well as R&D
experts available in the country and outstanding consultants may be identified.
•
Building two-way linkages with R&D experts and field level units.
•
Constantly improving the quality of coir products and facilitating the compliance
with pertinent standards.
•
Identify a few products on which major thrust would be given in a well coordinated
manner for the increase in their market penetration.
Development “outcomes” and “outputs” of the scheme/project
The Scheme being a Research & Development Activity, the outcome of the Scheme may not
be measured in financial terms but the expected outcome of the Scheme are as detailed below:
•
Continued implementation of the Scheme will result in development of new
technologies for reducing drudgery and improving the quality and productivity
of the coir products. Continued research activities will result in increasing the
acceptance of the coir products both by internal and external markets.
•
The development of more sophisticated machinery with the features of automation
will result in enhanced productivity and income. Elimination of physical strain
33
and better income would attract younger generation to engage themselves into
coir activities.
•
The use of coir products for environment friendly activities will result in
environment protection.
•
Development of new value added products and identification of new areas for
application of coir will result in the generation of more national income from a
waste material.
34
35
36
37
OPERATIONAL GUIDELINES FOR
SKILL UPGRADATION AND MAHILA COIR YOJANA COMPONENT
1.
Introduction
1.1
The Coir Industry is a labour intensive and export oriented industry employing more
than seven lakh workers predominantly women. The decentralized operations
in the coir industry without adequate training of spinners, weavers and artisans
engaged in value added product manufacturing have been posing problems
particularly for ensuring the desired level of quality in the ultimate products.
Inferior quality may ultimately turnout to be detrimental to the concerted efforts
towards overall development of the industry and also its survival, particularly it
being a traditional product, in the present context of unprecedented competition
on account of cheap synthetic substitutes, globalization and liberalization.
Skill development is, therefore, the most essential pre-requisite for the overall
development of the industry and to accelerate the spread of the industry into non-
traditional areas.
1.2
Development of skilled manpower in coir industry through appropriate training
programmes is one of the major activities of the Coir Board. Continuous
improvement in the quality of certain products is essential to sustain the demand
for coir products and also for improvement in prospects of coir products in a
world, which is becoming more and more quality conscious. In order to achieve
the above objectives, the Board has been organizing, quality improvement camps
and entrepreneurship development programmes.
1.3
80% of the workers employed in coir industry are women, particularly in the
pre-product sectors. Mahila Coir Yojana (MCY) is the first woman oriented self-
employment scheme implemented by the Coir Board since 1994. The scheme
envisages provision for training to women artisans.
1.4
Training and quality improvement programmes including MCY are part of ongoing
central sector scheme and for its continuation from 2017-18 to 2019-20, it has been
got evaluated through independent agency. Based on the recommendations in the
Evaluation Report and keeping in view the growing demand of skilled manpower,
some parameters of the existing scheme have been modified. Details of the plan
scheme ‘Skill Upgradation & Mahila Coir Yojana Scheme’ to be implemented during
2017-18 to 2019-20 are given in subsequent paras.
38
2.
Interventions
2.1
The programme, “Skill Upgradation & Mahila Coir Yojana” consists of two distinct
components. Viz. (a) Skill Upgradation, (b) Mahila Coir Yojana. The Objectives of
the scheme are to:-
•
Train personnel in the cadres of Supervisors/ Instructors/ Artisans and to
meet the requirement of skilled man power for the development of coir
industry.
•
Help in transfer of technology to non-traditional areas through development
of skill of coir workers.
•
Assisting the trained women artisans for procuring spinning equipments/
coir processing machineries from the PMEGP.
•
Provide self employment to rural woman artisans in regions producing
coir fibre and enabling them to get better returns through improvement of
productivity and quality. Providing them with a better work environment
and elimination of drudgery involved in the traditional methods of spinning
and product manufacturing.
•
Encourage new entrepreneurs both in traditional and non-traditional areas
under Entrepreneurship Development Programmes to venture into coir
industry and trade and thereby accelerate the development of the industry
in the existing and new areas.
•
Aim at inculcating quality consciousness among the workers at grass root
level and to educate them on proper methods of producing standard quality
fibre, yarn and products.
•
Create awareness among the coconut growers, entrepreneurs etc. to set up
coir based units and to modernize the existing units for better productivity,
quality and also enhance earnings.
•
Contribute to generate employment in rural areas of the coconut producing
States.
3.
Nodal Agency
3.1
Coir Board, Kochi is the Nodal Agency. The scheme will be implemented through
the Regional/ Sub-regional offices/ training centres of the Board. The scheme will
be monitored by Coir Board and the feedback (Monthly/ Quarterly/ Half yearly
and Annually Report) will be regularly furnished to the Ministry of Micro, Small
39
and Medium Enterprises by the Head Office of the Board. Technical intervention,
wherever necessary, will be provided by Central Coir Research Institute and Central
Institute of Coir Technology and other institutes engaged in the development and
promotion of coir industry.
4.
Implementation
4.1
Skill Upgradation
4.1.1 The Coir Board will continue to impart training in processing of coir to
artisans and workers engaged in the coir industry through its training
centres, i.e., National Coir Training and Design Centre (NCT&DC), Kalavoor,
Alleppey and Research-cum-Extension Centre, Thanjavur, and Field
Training Centres of Regional Offices/ Sub Regional Offices of the Board
located at various parts of the country. The Board will conduct training
activities at a number of Field Training Centres as per the convenience of
coir workers. The Field Training Centres will be run with the help of Co-
operative Societies/Associations and SFURTI Clusters etc. engaged in coir
activities and NGOs registered in Darpan Portal of NITI Ayog. The RO/SRO
should ensure that the NGOs are registered in the portal.
4.1.2 The in-house training programmes organized by Coir Board at its training
centers exclusively for orientation training on the basis of the request from
trade and industry and Govt. sponsored agencies are not provided with
stipend. All other field level training programmes are stipendiary. The Coir
Board from time to time will also design different training programmes
according to the need of the industry. The duration of these training
programmes will be decided based on the requirements of the skill to be
imparted. These training programmes shall be as per NSQF norms.
4.1.3 The stipend per trainee for the skill development programmes will be
limited to Rs.3,000/- per month and in the case of training programmes of
less than one month duration, stipend will be disbursed on prorata basis.
The honorarium for the trainer will be limited to Rs. 15,000/- per month.
An amount of Rs.400/- per head per month will be provided as financial
assistance to the training sponsoring agency to meet the operational cost
of the training for raw material, power charges, other incidentals etc. on
submission of a self certification of Expenditure from the Sponsoring
Agency which will be verified and passed by the Regional/Sub Regional
Officer for effecting the payment. In the field level training centres
40
organized by Coir Board through sponsoring agencies, the Regional/ Sub
Regional Officers shall verify the attendance registers and the stipend will
be calculated on pro-rata basis of their attendance certified by the trainer
and the sponsoring agency. The amount of stipend will be disbursed by
the Regional/Sub Regional Officer on verification of all relevant records.
They shall also receive acquittance certified by the Sponsoring agency and
the trainer and counter certified by the Regional Officer for settlement of
stipend account. The amount of stipend will be directly transferred to the
Aadhar linked account of the trainee through e-payments/DBT mode. The
payments towards honorarium to the trainers will be paid to the Aadhar
account of the trainer through e-payment/DBT mode and reimbursement
of operational expenses shall be made through e-payments/DBT or crossed
cheques to the training agency. The payment for training programme
shall be as per NSQF norms.
4.1.4 The selection of trainees for in-house training at NCT&DC will be made by
inviting applications through advertisements in print and electronic media
and through recommendation from the authorities of the coir producing
states viz. Coir Producers, Exporters etc. An official Committee of Coir
Board will be constituted for the selection of the trainees. The selection of
trainees for regular courses will be after conducting written tests. In the
case of Orientation Training Programmes, candidates shall be sponsored
by coir units registered under Coir Industry Registration Rules, 2008 of
Coir Board or by State Govts./ NGOs/ Educational Institutions/ Research
Organizations etc. Selection of trainees for training programmes conducted
at Regional Extension Centre will be made by the officer-in-charge of
the centre through sponsoring of candidates by Trade Associations, Unit
owners, Industries Department, NGOs, SFURTI Cluster SPVs, Co-operatives
etc. and from open forum with suitable paper advertisements.
4.1.5 In the case of field level training programmes, selection of the training
sponsoring agency will be vested with Regional/ Sub-regional Officers of
Coir Board. Before appointing the agency an undertaking will be obtained
from the sponsoring agency in the prescribed format (Annexure I). After
proper scrutiny of the application, an agreement will be entered into
between the sponsoring agency and Regional/ Sub-regional Officer for
organizing the training programme as per the guidelines. The sponsoring
agency shall submit the name with full address and details of Aadhar
41
linked bank accounts of the candidates along with recent passport size
photographs (two copies) and with ID proof (Election ID Card / Ration Card
/ Aadhar Card / PAN Card / Certificate of identification from any authorized
Government agency/SC/ST/PWD). The Election ID / Aadhar Card shall
be insisted upon in all cases and other proof of ID may also be accepted.
One photograph will be affixed on the certificate issued on successful
completion of the training and other will be kept at the office for reference.
The certificate will be issued by the Regional/Sub-regional Officer after
conducting a test as per the norms prescribed by the Coir Board. Follow up
with those obtain training for setting up enterprises should be done.
4.1.6 The in-house training programme will be conducted by the technical persons
of the Coir Board and its Research Institutes. In certain cases, outsourcing
can also be made according to the requirement. Theory and practical tests
will be conducted and evaluated by the faculty of the National Coir Training
and Design Centre and results will be published on approval of the Director,
RDTE under his/her signature on behalf of Secretary, Coir Board.
4.1.7 The Officer-in-Charge of the Training Institute can outsource faculty for
undertaking specialized studies on payment of honorarium with the
approval of the Competent Authority. Training programmes conducted at
National Coir Training & Design Centre, Kalavoor, Alappuzha will be under
the direct supervision of Director, RDTE and the training programmes
conducted by the Regional Offices/ Sub Regional Offices and Regional
Extension Centers will be under the direct supervision of the respective
Regional Officers. In the case of Trainers Training Programme and Mahila
Coir Yojana, the practical test will be conducted by the technical staff of
these Centers and the certificate will be issued with the concurrence of
the respective Regional Officers/SROs under the signature on behalf of
Secretary, Coir Board.
4.1.8 Specialized training programmes will be organized by the respective
Regional Officer and Director, RDTE with the concurrence of the Chairman,
Coir Board. The syllabus for the specialized training programmes will
be prepared in consultation with Director, RDTE and approved by the
Chairman, Coir Board. The trainers will be selected by the Regional/ Sub-
Regional Officers from the list of trainers who have successfully completed
the Trainers Training Programme.
42
4.1.9 Infrastructure for Training: To achieve the objectives of skill upgradation
in the coir sector, creation of proper infrastructure for training like
strengthening/setting up of demonstration-cum-training institutes/centres
will be undertaken by the Coir Board independently or in collaboration with
the State Universities/State Governments etc. This also includes purchase
of machinery and equipments for training, preparation of soaking tank, etc.
The expenditure on this component will be limited to the annual budgetary
allocations for the component.
4.1.10 Training programmes can also be organized by the Institutes of State/
M/o MSME etc so as to have made Outreach & Impact.
4.2
Entrepreneur Development Programmes (EDPs) , Exposure Tours,
Awareness Programmes, Workshop & National Seminar
4.2.1 Entrepreneur Development Programmes (EDPs)
The details for conducting EDPs are given below:-
(i)
The EDPs will be organised by the Regional/Sub-regional Offices according
to the targeted programmes. The Regional/ Sub-regional Officer of Coir
Board will select a professional agency, which has sufficient expertise for
conducting the EDP. The Regional/ Sub-regional Officer will enter into an
agreement with the agency for organizing the EDPs.
(ii)
The agency shall invite prospective entrepreneurs through regional level
press advertisement. The agency will prepare all the necessary study
materials in consultation with the Regional/ Sub-regional Officers. The
agency will outsource faculty for conducting technical sessions as per the
norms prescribed by Coir Board.
(iii) A field visit to a nearby coir processing centre will be organized at the end
of EDP. The expenditure will be as per the conditions mentioned in clause
4.2.2 and rest to be organized by the agency from the participants or other
sources.
(iv)
Expenditure for conducting each EDP will be limited to Rs.100,000/-. The
terms of references for organizing EDP are appended as Annexure – II.
(v)
Those who have undergone EDP will be supplied with applications for
availing assistance under CUY (merged with PMEGP), CITUS etc. and
the agency should ensure that at least 40% of the participants become
entrepreneurs.
43
4.2.2 Exposure Tours and Awareness Programmes:- Exposure Tours will be
organized for the benefit of prospective entrepreneurs and artisans of coir
processing centres to visit other coir producing centres engaged in the
production of value added products and the functioning of the unit engaged
in coir industry. In the case of entrepreneurs, 50% of the actual travel
cost subject to A.C. Two- tier Class train fare and in the case of artisans
engaged in the coir processing activities under cooperative society/SHG
and sponsored by the State Government 90% of the actual travel cost /
subject to A.C. Two- tier class fare will be reimbursed by the Board. The
duration of the Exposure Tour will be five working days excluding travel
time. The expenditure for conducting an Exposure Tour including to and
fro bus/train fare, GST, permit for entering neighbouring States, toll tax etc.
will be limited to Rs.1,00,000/-. In the case of A & N Islands and NER, the
expenditure will be the actual cost incurred for to and fro bus/train/ship
fare, plus GST, permit for entering neighbouring states, toll fare etc.
Awareness Programme will be organised for the general public for their
introduction to the Plan Schemes of the Coir Board. The expenditure for
conducting an awareness programme will be limited to Rs. 30,000/-.
4.2.3 Workshop :- The expenditure for conducting a Workshop will be limited to
Rs. 65,000/-.
4.2.4 National Regional & State Seminar :- The expenditure for conducting a
National, Regional & State Seminar will be limited to Rs. 5 Lakh, Rs. 3 Lakh,
Rs. 2 Lakh.
4.3
MAHILA COIR YOJANA
4.3.1 This programme is intended to provide self employment opportunities to
rural women artisans in regions processing coconut husk. Over the last
two decades, production of coir fibre has substantially increased in India.
Conversion of coir fibre into yarn on motorized ratts in rural households
provides scope for large scale employment, improvement in productivity
and quality of coir fibre, better working conditions and higher income,
which ultimately leads to the improvement of standard of living of rural
woman artisans. The programme envisages providing of training only to
women artisans.
44
•
To provide training on sophisticated machinery/advanced technology in
order to scale up the skill of the Mahila Coir Workers.
•
To integrate MCY training along with LBI in order to make the MCY trainees
more entrepreneurial.
•
To encourage the trained women to avail of assistance under CUY (merged
with PMEGP), to set up unit/start self employment. Year-wise target for
coir sector will be provided under the PMEGP. Necessary handholding
support will be provided by the Coir Board through its field officer to the
women artisans to avail of assistance under PMEGP.
4.3.2 Regular monitoring of the scheme will be undertaken by Joint Director (Planning)/
Senior Accounts Officer of Coir Board and reported to the Ministry of MSME.
5.
The financial assistance for procurement of machines/equipments may be obtained
under PMEGP scheme for setting up of new coir units for which the maximum project
cost is upto Rs.25 lakhs.
45
Annexure- I
Skill Development Training Programme
Under taking by the Training sponsoring agency
I…………………S/o. Sri………………residing at (Complete address) on behalf of M/s….. ..(Name of
the sponsoring agency) on….. (Date) is furnishing the undertaking with details as shown below to
Coir Board.
1.
Name of the Sponsor :
2.
Address with phone/fax/email
:
Principal Co-ordinator of the Name:
group of trainees/SHG/NGO*
Address:
3.
No. of candidates
:
4.
Period & Type of training
:
5.
Source of Raw material for training
: locally available / to be purchased from
out side
6.
Details of power connection :
7.
Availability of machineries for training
:
8.
Whether the trained candidates will be provided employment in the unit
of the sponsors or facilitate employment in other unit.
:
If starting own units, the type of unit proposed
9.
Credit support, if any envisaged, for starting Units
:
10.
Whether the trainees have any
infrastructural facility.(furnish details)
:
11.
If not, the mode of acquiring the basic Infrastructure
:
Nature of marketing support that could be Provided.
12.
Whether the details of the Adhar liked accounts of the trainees have been furnished.
The agency undertakes the full responsibility of ensuring the raw material, credit flow and
market support with gainful employment or staring own units by linking the trainees with Board’s
scheme like Mahila Coir Yojana, "Rejuvenation, Modernization & Technology upgradation of coir
Industry", Financial Assistance, PMEGP etc with Banks.
Authorized Signatory
Witness:
1) Regional Officer/ESO, Coir Board.
*Should be a registered NGO in the Darpan Portal of NITI Ayog.
46
Annexure- II
TERMS OF REFERENCE FOR ORGANIZING EDP
The duties and responsibilities of the organizing agency are:-
1.
The participants are to be identified through local paper notification/other media.
2.
Location for organizing the EDP will be identified by the organizing agency in
consultation with the concerned Regional Officers and the arrangement for the
venue of the programme should be made by the organizing agency.
3.
Minimum number of candidates should be 50.
4.
Tea and snacks, working lunch etc, have to be arranged to the participants during
the EDP.
5.
Honorarium and other expense like local hospitality, conveyance etc. of the
Faculties has to be met by the organizing agency.
6.
The agency should provide study material etc. to the participants.
7.
The rest/excess expenditure to be borne by the agency/candidate and the detailed
expenditure statement with details to be submitted by the Agency. The local
advertisement in newspaper for calling candidate/EDP to be given in Coir Board
website also and agency to send copy of advertisement to Coir Board.
All topics except Coir Based Industry are to be dealt by external faculties. With reference
to coir, the Coir Board will provide faculty and they can take from the coir trade basing expertise.
Schemes and programmes of KVIC, NSIC, MSME (DC) etc., may be covered in the EDPs
conducted by the Board. A suitable session for this also may be included and programme be
scheduled accordingly.
The exposure tour will be funded with 50% on Traveling expenses on bus/train II class
and rest to be organized by the agency from the participants or other sources.
The success ratio as below to be built up by the agency:
The participants application
:
150
Selection of application for EDP
:
100%
Attendance on EDP
:
90% minimum candidate selected
Exposure tour
: 60%
The successful entrepreneur
:
25%
The payment of 10% on the EDP cost will be made on completion of report and on reaching
duly filled response sheet of candidate and the prospective entrepreneur identified.
47
48
49
Operational Guidelines for
‘EXPORT MARKET PROMOTION COMPONENT’
1.
Introduction
India is the largest producer and exporter of coir and coir products in the world with a
share of 70% of coir yarn, semi finished raw materials and 75% of finished coir products
in global trade. However, with the advent of liberalization, coir faces stiff competition
not only from cheaper synthetic substitutes but also fibres like Jute, sisal, abaca, cotton,
wool, etc. The main destinations for export of coir products are Republic of China,
USA, Netherlands, UK, South Korea, Italy, Spain and Australia. Most of the above export
destinations are facing the adversities of economic recession. There is considerable
scope for furthering the exports through product diversification and exploration of
new markets for conventional and non-conventional end use applications.
Application of coir geotextiles in erosion control, landscaping and rural road construction
have immense potential world over because of the eco-friendly nature when compared
to synthetic and durability when compared to other natural fibres. The latest addition to
the product ranges in coir, viz. coir wood has proven to be a real substitute for natural
wood in furniture and acoustic panel making. This product has the potential to prevent
deforestation and address the climate change concerns quite efficiently. But the products
have to be demonstrated and launched suitably in the global market with case studies
and convincing prototypes. Creation of additional employment opportunities to rural
artisans through promotion of exports, especially floor covering products throughout the
cold countries by exploiting the growing affinity towards environment friendly products
and consequent increased utilization of raw material which is available in plenty also
calls for continued Government support to this sector.
Adoption of strategic and aggressive product-specific and market-specific promotional
programmes for popularizing coir and coir products in markets abroad, supporting the
export fraternity and export oriented industry with capacity building and modernization
programme so that the Coir Industry attains sustainable development, are the broad
objectives of this Scheme.
2.
Components of the Scheme during 2017-18 to 2019-20
The activities implemented during XII Plan will continue to be implemented under
the sub-scheme of Export Market Promotion till the end of the Fourteenth Finance
Commission (2019-20)
50
Thus the components of this Scheme would be as below:
(i)
Participation in Exhibitions & Buyer-Seller Meets (BSMs)
(ii)
External market development assistance (EMDA)
(iii)
Establishment of overseas offices
(iv)
Coir Industry Award
2.1
Participation in Exhibitions & buyer-seller meets
2.1.1 The objectives of this component of the scheme are as under:
(i)
To propagate the message of coir as an eco-friendly natural fibre.
(ii)
To showcase the capabilities of Indian coir sector through display of
products.
(iii)
To introduce coir and coir products in new markets abroad.
(iv)
To expand the share of Indian coir products in existing markets.
(v)
To capture virgin markets
(vi)
To graduate coir manufacturers as successful exporters by making
them familiar with the international trade practices.
(vii) To introduce innovative products and various end use applications
to new users of coir products across the world.
(viii) Propagate the use of coir geotextiles in erosion control, embankment
protection, landscaping, rural road construction and other bio-
engineering applications through demonstrations and seminars.
(ix)
Position coir wood as an eco-friendly substitute for natural wood in
all its applications including knock down furniture, acoustic panel,
wood house, honey combs, containers etc. through demonstrations
and seminars.
(x)
Closely liaison with international organizations like IECA, INFO,
WASME etc. to garner better visibility and advantage for coir
products.
(xi)
To organize study tours in upcoming markets and stakeholders
also to be taken on these study tours.
2.1.2 The activities to be undertaken under this component of the scheme
are as follows:-
51
(i)
Organize national participation in international fairs abroad,
(ii)
Organize participation in international fairs in India,
(iii)
Organize exclusive international fairs for coir in India and abroad.
(iv)
Organize Buyer Seller Meets abroad for coir
(v)
Organize reverse Buyer Seller Meets in India.
(vi)
Organize participation in Seminars, Conferences, Workshops etc.
abroad.
(vii) Set up temporary/permanent display centres
(viii) Organize display of coir products in the premises of Indian Missions
(ix)
Undertake demonstrations projects on a pilot scale, conducting
seminars etc based on a focus product/ focus market approach with
a view to educate and establish the end use applications of specific
products like coir geo-textiles, coir wood etc. among the target
audience.
(x)
Undertake publicity programmes for the above
(xi)
Undertake study tours in different parts of the world so as to study
Retention & Diversification of COIR.
2.1.3 The following measures will be taken for effective implementation of
this component of the scheme:
(i)
Undertake wide publicity coinciding with participation
(ii)
Undertake pre-fair & post-fair campaign abroad through reputed
agencies to source targeted stakeholders into the event and business
generation thereafter.
(iii)
Organize Buyers’ meet wherever possible
(iv)
Seek the guidance and cooperation of Indian Missions
(v)
Organize pre-fairs and post fair meetings with participants
(vi)
Ensure the presence of a multilingual interpreter in Coir Board
pavilion.
(vii) Obtain approval well in advance
(viii) Hire the space in prime locations to attract buyers in large numbers
52
(ix)
Customize Coir Board pavilion to increase its visibility
(x)
Give thrust to introduce the product in virgin markets
(xi)
Give priority for events in next-tier markets.
(xii)
Introduce innovative products and new end use applications in
traditional markets
(xiii) Select countries of events on the basis of marketability of coir
products, country’s financial stability and the possibility of
penetrating neighboring markets.
(xiv) Select events on the basis of its track record in attracting real buyers
and generating volume business
(xv)
Organize participation in international fairs by following a focus-
country, focus-product approach.
(xvi) Participation shall be organized in reputed Seminars & workshops
organized by international organizations if it helps to promote the
export of coir products.
2.1.4 The Guidelines for participation of Coir Board in International
Exhibitions/BSMs are as follows:
(i)
In the case of Coir Board /Ministry official deputed to lead the
delegations, DA would be sanctioned as per the rates prescribed by
the Ministry of External Affairs for the period of deputation approved
by the Ministry.
(ii)
Air fare of the official of the Coir Board/Ministry shall be incurred
after obtaining competitive rates from different airlines or as per
instructions issued by the Government on the subject and also
according to the class eligible to each officer.
(iii) Officials would be entitled to stay in single room in hotels. Expenditure
on hotel accommodation in respect of Coir Board/Ministry official(s)
will be allowed as per existing Government rules and within the
rental ceiling of hotel empanelled by Indian Embassy for official of
his/her status.
(iv)
Local travel expenses will be as per actual, supported by vouchers,
subject to a maximum of US $ 75 per day. The travel expenses from
airport to hotel shall be actual subject to production of bill.
53
(v)
Fees for common interpreter and Secretarial service including
Phone/fax/internet etc. will be as per actual supported by vouchers
subject to a maximum of US $ 150 per day.
(vi) Cost of Advertisement/Display aids/Publicity/Printing of common
catalogue will be as per actual supported by vouchers subject to a
maximum of Rs. 1,50,000/-.
(vii) Normally one minimum bookable area of 9/12 sqm booth shall be
reserved for Coir Board for coordinating and facilitating participation
of micro, small & medium enterprises and registered exporters from
Indian coir sector and to disseminate the product message of Indian
coir. However, in major fairs and fairs for particular products like coir
pith, coir geo-textiles, coir wood adequate space shall be reserved
for organizing common participation, not exceeding 30 sq. meters or
two minimum bookable booths as the case may be.
(viii) In the case of enterprises/exporters who are desirous of reserving
their own booth, the same will be reserved and allotted in their
name at their cost, which will enable them to avail the facilities of
fascia in own name, catalogue entry and listing in the website of the
organizers. These participants shall be extended assistance under
the EMDA component of the scheme or International Cooperation
Scheme of the Ministry, as the case may be, subject to their eligibility
and complying with various provisions of the schemes.
(ix)
In the case of enterprises/exporters who are unable to hire own
separate booth, but desire to display their products through the
Board’s stall, 50% of the space rent of Board’s stall (minimum
bookable area) shall be levied collectively from such participants,
subject to availability of the required number of such participants.
These participants will have to display collectively in the half
portion of the booth, and the other portion being utilized for display
of brochures, pamphlets and exhibits by the Board and also for
organizing meetings.
(x)
Quality exhibits shall be procured/purchased by Coir Board by
following the procedure prescribed in GFR.
54
(xi)
Exhibits will be sent to the Fair venue under courier / freight mode
after obtaining competitive rates from internationally reputed
courier/ freight forwarders.
(xii) The expenditure on interior decoration of the Board’s stall shall be
as per actual, subject to a maximum of 10% of space rental where
the built up stalls are hired.
(xiii) The minimum number of enterprises/exporters for participation in
a fair viable and effective shall be “five”.
(xiv) Deputation of officials: Only one officer shall be deputed from Coir
Board. One officer from State Government connected with the
implementation of coir development projects may also be deputed.
(xv) Wherever appropriate, the Ministry may nominate its representative
from Ministry or any of its organizations, as its nominee in the
delegation.
(xvi) When senior officials like Secretary, GoI, Chairman, Joint Secretary
or equivalent, Director level officers are deputed Two additional
officers from Coir Board shall be deputed for looking after the
dressing up and maintenance of pavilion.
(xvii) The orders/instructions issued by the Ministry of Finance/External
Affairs in the matter of foreign deputation, etc. will have over-riding
effects on the provisions made in the Scheme.
2.2
External Market Development Assistance (EMDA)
2.2.1 The objective of this component is as under:
“To encourage the small scale exporters to enter global market and to
expand the export of Indian coir products”.
2.2.2. Activities covered for assistance under the Scheme are as follows:
(i)
This scheme shall be implemented in accordance with the provisions
of the umbrella scheme of International Cooperation (IC) Scheme of
the Ministry of MSME.
(ii)
To participate in Buyer Seller Meet/Trade Delegation/seminars &
conferences abroad;
(iii) For participation in Trade Fairs & Exhibitions abroad;
55
(iv) Assistance to exporters/entrepreneurs for production of publicity
material (Production of product brochure / catalogue).
(v)
For participation in international trade fairs in India, approved by
Coir Board, which have substantial overseas buyers traffic.
2.2.3 The assistance shall be limited to the funds available under the Board’s
budget for implementation of this scheme.
2.2.4. Eligibility parameters under the scheme are as follows:-
All exporters and micro, small & medium enterprises of coir and coir
products, registered with the Coir Board, would be eligible for assistance
under the scheme, provided they have not availed the facility from any
other source for the same purpose.
2.2.5 PERMISSIBLE LIMIT
Maximum two events shall be assisted under this scheme to coir exporter/
enterprise in a financial year i.e. a combination of events including Trade
Delegation/Buyer Seller Meet/participation in exhibition/seminar &
conferences will be eligible for assistance.
2.2.6 ELIGIBLE ITEMS OF EXPENDITURE & FUNDING PATTERN
(a)
Scales of assistance for participation in International
Exhibitions/ Trade Fairs / Buyer seller Meets held in foreign
countries:
Sl. No.
Eligible items
Scale of assistance
1.
Space rent (built up stall)
Charges fixed by the organizers
and to be verified by Coir
Board before making payment
100% of the space rent subject to a
maximum of Rs. 1.00 lakh or actual rent
paid, whichever is lower per exporter/
enterprise.
2
Airfare in economy class (for
one representative from one
enterprise/ exporter).
100% of the economy class airfare
subject to a maximum of Rs. 1.50 lakh or
actual fare paid, whichever is lower.
3
Freight charges
Actual subject to a maximum of Rs.
25,000/- per exporter / enterprise.
4
Maximum amount of assistance
towards air fare, space rental,
freight forwarding charges
The maximum amount of assistance
admissible shall be Rs.2.50 Lakh.
56
(b)
Scale of assistance for participation in international exhibitions/
trade fairs held in India
Sl.
No.
Eligible items
Scale of assistance
1
Space rent (built up stall)Charges
fixed by the organizers and to
be verified by Coir Board before
making payment
100% of the space rent subject to a
maximum of Rs. 1.00 lakh or actual rent
paid, whichever is lower per exporter/
enterprise.
2
Freight charges
Actual subject to a maximum of Rs. 20,000/-
per participant enterprises/ exporter per
event
3
Maximum amount of assistance
towards space rental and freight
charges.
The maximum of amount of assistance
admissible shall be Rs.1.00 Lakh
Note: The maximum assistance would be limited to Rs. 5.00 lakh per event
per applicant organization.
(c)
Organization of International Conferences/Seminars in India.
Assistance may be provided under the scheme for organization of
international Conferences/ Seminars in India wherein the foreign
participants/foreign speakers are 50% or more of the total participants/
speakers. Items of expenditure for which assistance may be considered are
specified below:
Sl.
No.
Eligible items
Scale of Assistance
(a)
Foreign Resource
PersonsAir Travel
100% of airfare subject to a maximum of Rs. 1.50 lakhs
for foreign resource persons. The number of foreign
resource persons to be supported per event would be
three or 50% of the total resource persons of the event,
whichever is lower.
Note:-The maximum assistance would be limited to Rs. 4.50 lakh per event per applicant
organization.
(d)
Assistance for production of publicity materials
With a view to encouraging the exporters/enterprises to promote coir
products through product brochures/catalogues for use abroad the
57
exporters/entrepreneurs of coir would be assisted under this scheme @
25% of the total approved cost, subject to an upper ceiling of Rs.50,000/-.
This would be subject to meeting the following conditions:-
i.
The assistance would be extended only for the production of exclusive
catalogues/brochures on coir and coir products.
ii.
The beneficiary should intimate his intention for producing
brochure/ catalogue in writing along with a dummy catalogue well
in advance of the event.
iii.
The production of catalogue should be for use abroad.
iv.
Coir Board shall acknowledge and intimate approval or otherwise of
the application within 15 days.
v.
The work should be entrusted to the lowest bidder after inviting
quotations from at least a minimum of three printers.
vi.
This assistance shall be extended once in a financial year.
vii.
The claim in the prescribed format along with a copy of the product
brochure/catalogue (self certified), copies of quotations from
printers (Minimum three - self certified), self certified copy of the
invoice, self certified copy of receipt/bank advise towards proof of
payment, pre-stamped receipt, declaration etc. in the prescribed
format shall be submitted immediately after completion of the
activity.
viii.
Claim form received after three months of the completion of the
event or deficiencies not fully rectified within 30 days of the date of
directions given would not be entertained.
ix.
The reimbursement of the claim shall be subject to availability of
funds allotted by the Government of India for implementation of the
Scheme.
x.
Catalogue will bear the logo of COIR BOARD and Material therein
will be cleared by COIR BOARD electronically.
2.2.7 Coir Board would take the following measures for effective implementation
of the Scheme:-
(i)
Publicize the activities among the exporters and entrepreneurs
through appropriate media and programmes
58
(ii)
Stipulate suitable measures to facilitate smooth implementation of
the programmes.
(ii)
Reduce the documentation procedures for preliminary application
and claim application to the minimum possible level.
(iii)
Evolve suitable modalities for speedy implementation of the activities
by disposing the applications and claims as stipulated in the Citizen
Charter and ISO documents.
(iv)
Maintain a data bank on assistance applied for and sanctioned and
all other possible areas.
(v)
Beneficiary will provide data electronically to COIR BOARD &
form will be sent to him while approving brochure.
2.2.8 GENERAL CONDITIONS
(i)
Assistance would be permissible for one senior level employee/
Director/ Partner/Proprietor of a Company or firm for air travel in
Economy Class through the shortest route.
(ii)
Depending upon the budget available, Coir Board should take
entrepreneurs/exporters to the events in which Coir Board organizes
participation. Coir Board shall ensure that the best quality products
are displayed in the international events by the beneficiaries of this
sub-scheme.
(iii)
Adequate representation would be given to SC/ST/Minority/Women
entrepreneurs/exporters and entrepreneurs from NE Region in
such international fairs and exhibitions, subject to the condition that
best products would be showcased. Preference will be given to these
categories of exporters and enterprises, other things remaining the
same.
(iv)
In the event of more applications, while selecting enterprises/
exporters, priority should be given to those persons who have
not participated in such events earlier, women, SC/ST and NER
entrepreneurs/ exporters.
(v)
If any other financial assistance has been received from Coir Board for
the same purpose, the assistance already received will be deducted
from the eligible amount of assistance and balance alone shall be
paid.
59
(vi)
The application for assistance under External market development
assistance scheme should be given by the beneficiary/exporter to
the Coir Board at least 10 days before departure from India to attend
the exhibition/Sales Tour.
(vii) The Enterprise/exporter shall not have been charged/debarred/
prosecuted/ blacklisted under the Foreign Trade Policy of the
Government of India or by the Coir Board.
(viii) Documentation for availing assistance under the scheme including
preliminary and claim applications shall be furnished as prescribed
by Coir Board from time to time.
(ix)
The companies/ enterprises/ exporters availing the assistance under
the scheme should invariably submit a report containing the firm
business orders canvassed, expected business from the participation
including recurring orders, number of buyers interacted, problems
raised by the buyers on the Indian coir products, if any, to the Coir
Board.
(x)
These programmes under EMP will be implemented in line with the
Ministry of MSME scheme for International Cooperation.
2.3.
Establishment of Overseas Offices.
The possibilities for convergence with the Market Access Initiative (MAI) scheme
and for the support from the Ministry of External affairs will be explored.
2.4
Coir Industry Award
This scheme shall be called as the “Coir Industry Award Scheme”.
2.4.1 Objective: To motivate the coir exporters / enterprises / entrepreneurs to
excel in their respective area and thereby to bring sustainable development
to the coir industry.
2.4.2 Category of Awards: Coir Industry Awards shall be presented in the
following categories:
60
Sl.
No.
Category of Award
No. of
Award
Appln.
Form
No.
Rider on
which award
is decided
A
EXPORT AWARDS
1
Largest Exporter of Coir & Coir Products
One
A1
FOB value
2
Largest Exporter of Coir Floor Covering
Products
One
A2
FOB value
3
Largest Exporter of Coir pith and related
products
One
A3
FOB value
4
Largest Exporter of Coir Geo-textiles
One
A4
FOB value
5
Largest Exporter among Medium Scale
Enterprises
One
A5
FOB value
6
Largest Exporter among Small Scale
Enterprises
One
A6
FOB value
7
Largest Exporter among Micro Scale
Enterprises
One
A7
FOB value
B
DOMESTIC AWARDS
8
Largest seller of Coir & Coir Products
excluding rubberised coir products.
One
B1
Annual sales
9
Largest seller of Rubberized Coir Products
One
B2
Annual sales
C
INNOVATION AWARDS
10
Innovation in Product, Process & machinery
One
C1
Annual sales
D
COOPERATIVES & CLUSTER AWARDS
11
Best Performing Coir Co-operative Society
One
D1
Annual sales
12
Best performing Coir Cluster
One
D2
Annual sales
E
ENTREPRENEURSHIP AWARDS
13
Best Women Coir Entrepreneur
One
E1
Annual sales
14
Best SC/ST Coir Entrepreneur
One
E2
Annual sales
15
Best Coir Entrepreneur From NER
One
E3
Annual sales
16
Largest credit provider for coir sector
One
E4
Amount lent
* Award categories can be increased/Decreased with the approval of Chairman.
2.4.3 Eligibility Criteria: The eligibility criteria for applying for different
categories of awards are given in Annexure I attached.
61
ANNEXURE – I
The details of eligibility criteria for deciding awards
I
EXPORT AWARDS
(i)
The winners of award for Export Performance in all categories will be decided on
the basis of FOB value of export of the specified items.
(ii)
The applicants for the categories under Export Performance should have a
minimum export of Rs.2.00 Crore to their credit in the respective product category
during the year for which applications are invited.
(iii)
For considering export award in the category of Largest Exporter of Coir and Coir
Products, the export of all items of coir and coir products collectively would be
accounted.
(iv)
For considering in the category of Best Exporter of Coir Floor Covering Products,
the export of coir items like mats & matting (including rubber backed/moulded
coir mats, PVC tufted coir mats & matting and latex backed coir mats and matting),
rugs, carpets, mourzouks etc. would only be accounted.
(v)
Award for best export performance in the categories of medium, small & micro
scale enterprises, shall be considered on the basis of best export performance
during the year in all items of coir and coir products put together, from amongst
those enterprises who belong to the respective categories in accordance with the
provisions of MSMED Act of the Govt. of India. The present criteria for deciding
the micro, small and medium status is as below:
Enterprise
Annual Turnover
Micro Enterprises
Does not exceed Rs.5 Cr.
Small Enterprises
More than Rs.5 Cr. and not exceeding
Rs.75 Cr.
Medium Enterprises
More than Rs.75 Cr. and not exceeding
Rs.250 Cr.
(vi)
Applicant should have a valid registration under the Coir Industry (Registration)
Rules as exporter for consideration of award in the categories of Export
Performance.
II
DOMESTIC AWARDS
(i)
Award for Domestic Market Development will be considered on the basis of the
total domestic sale of the coir and coir products in the respective category other
than the supply for export purposes.
62
(ii)
Award for largest seller of coir and coir products excluding rubberized coir
products shall be considered on the basis of the total domestic sale of products
like mats, matting, carpet, rugs, mourzouks etc including backed/moulded /
tufted with other materials like rubber, latex, PVC etc., coir geotextiles, coir pith
and related products other than the supply for export purposes. The products like
mattresses, pillows, cushions, rubberized coir sheets etc. shall not be considered
for this award.
(iii)
Award for largest seller of Rubberized coir products shall be considered on the
basis of the total domestic sale of rubberized coir products like rubberized coir
mattresses, pillows, cushions, rubberized coir sheets etc., other than the supply for
export purposes. The sale of rubber/ latex backed/moulded coir mats, matting,
rugs and carpets etc. shall not be considered for consideration of award in this
category.
(iv)
domestic sales figures produced along with the applications shall be certified by a
Chartered Accountant.
(v)
organizations in the cooperative fold as well as Central and State Public Sector
Undertakings shall not be eligible to apply for awards in the category of Domestic
Awards,.(
vi)
applicants for the categories under Domestic Awards should have a minimum
domestic sale of Rs.1.00 Crore to their credit in the respective product category,
during the year for which award is being considered.
III
INNOVATION AWARDS
(i)
The applications for award for R & D Efforts in Product Development, Process
Improvement & Diversification shall be considered against new products/
machinery /processes differing from the existing ones. In the case of product
development, the product developed shall be manufactured either 100% with
coir or a blend with other fibres. In the case of machinery developed / Process
Improvement, it shall be new production/finishing processes differing from the
existing ones, which would bring sufficient advantages in terms of make, costing,
saving time and energy, reducing pollution, increasing productivity or remarkable
and convincing advantage over the existing one.
(ii)
The machinery developed / process improved shall be innovative and cost
effective/ deploying new ideas and methods/ processes and capable of reducing
drudgery and it shall bring significant improvement in quality, productivity, cost
of production, leading to reduction of pollution etc.
63
(iii)
Demonstration and presentation of the product / process / machinery including
samples of product shall be arranged by the applicant at his cost, when called for
by the Board.
IV
CO-OPERATIVES & CLUSTER AWARDS
Cooperatives
(i)
Award shall be presented to the Best performing Coir Cooperative Society.
(ii)
All societies engaged in the manufacture of coir fibre / yarn, mats & matting
and any type of coir and coir products shall be eligible to apply in this category,
irrespective of the fact that the manufacturing process is undertaken through its
members or workers / labourers.
(iii)
The application should be submitted through the Project Officer/General Manager,
District Industries Centre of the concerned district.
(iv)
The application should be supported by statement of accounts audited by the
Registrar of Co-operative Societies/Statement of Accounts approved by the
general body/Board of Directors.
(v)
The awards shall be decided on the basis of turnover including export with trading
profit.
Clusters
(i)
Applicable only to those Coir Clusters which have become functional.
(ii)
The applicant shall be a registered SPV authorized for implementation of the
cluster for which award is claimed.
(iii)
Should be engaged in extending common facilities like production, processing,
value addition, finishing operations of coir products, effluent treatment solutions.
(iv)
Efforts in improving production technology aiming at elimination of drudgery and
pollution.
(v)
Extending cooperative efforts in cost management like bulk sourcing of raw
material / marketing.
(vi)
Number of entrepreneurs/ artisans/ labourers benefited
(vii) Level of wage increase achieved.
(viii) Overall growth in the turnover of the cluster, employment, institutional linkages,
new products developed/ interventions.
64
(ix)
Effectiveness in adopting new technologies/ processes developed by the R&D
institutes.
(x)
Time taken for commissioning of the Cluster since allotment.
(xi)
Significant achievements made in the export / domestic markets.
VI
ENTREPRENEURSHIP AWARDS
(i)
Applicable only to those enterprises in coir sector which have not completed 5
years after its commencement of production.
(ii)
Should be engaged in the production/processing of coir products
(iii)
Applicant should produce self certified documentary evidence to prove their claim
of belonging to the special categories.
(iv)
Entrepreneurs outside the NE Region by origin can also apply for the NE Region
Award if the coir enterprise is set up in NE Region
(v)
Should be a Coir Industrial Unit registered under Coir Board (Registration) Rules
(vi)
The award in respect of Entrepreneurship shall be decided on the basis of turnover
of coir and coir products during the year for which the award is being considered
(vii) In the case of partnership firms and limited companies the status of such
applicants shall be decided on the basis of the status of its Managing Partner and
CMD respectively.
(viii) The award for largest credit provided for coir sector shall be decided on the basis
of the financial credit provided by the Bank or financial institutions for setting up
/modernization of coir units.
GENERAL CONDITIONS
(i)
Applications/entries shall be submitted in the formats along with documents as
prescribed in the Guidelines either online or in hard copy. Awards shall be decided
based on the applications received against the notification.
(ii)
While submitting the applications online, scanned copies of the required documents
shall be uploaded along with the applications. However, online applications have
to be followed by submission of the application in hard copy. Application in any
one of the mode need be received within the prescribed time.
65
(iii)
All export/sales figures should be supported by audited statement of accounts or
certificate from a Chartered Accountant. In the case of Co-operative Societies/
Govt. bodies, statement of accounts as approved by the General Body or Board of
Directors will also be accepted.
(iv)
Official Technical Committee: An Official Technical Committee consisting of the
following will scrutinise the applications with reference to the eligibility for each
category of awards and make their recommendations to the Jury of Awards
1.
Director (Marketing)
-
Chairman
2.
Director (RDTE), CCRI
-
Member
3.
Joint Director (Planning)
-
Member
4.
Senior Accounts Officer
-
Member
5.
Deputy Director (TC)
-
Member
6.
Any Official/person deemed suitable
-
Member
7.
Development Officer (Marketing)
-
Convener
(v)
Jury of Award: The recommendations of the Official Technical Committee shall be
placed before the Jury of Award consisting of the following:
1.
Chairman, Coir Board
-
Chairman
2.
Nominees from any 2 Commodity Boards
-
Members
3.
Nominee of Cochin Port Trust
-
Member
4.
Nominee of Customs Commissioner of Kochi
-
Member
5.
Nominee of Lead Bank, Kochi
-
Member
6.
Director, Coir Development, Govt. of Kerala
-
Member
7.
Secretary General, FICEA
Member
8.
Secretary, Coir Board
-
Convener
(vi)
Wherever necessary, the Technical Committee constituted to recommend award
shall undertake field visits and the applicant shall extend all facilities for the
inspection of units to assess performance. The committee may also outsource
experts from the relevant fields to assist as and when required.
(vii) If found necessary, the Technical Committee shall constitute sub-committees with
or without outside experts for deciding awards, particularly in the R&D categories.
66
(viii) If required by the Technical Committee/ Jury of Award, the applicants should
demonstrate the functioning of the machinery/ production process for which the
award is claimed, at the premises of the Board at their own cost or if approved by
the Committee at the premises preferred by the applicant.
(ix)
There shall be no bar on the winner to receive more than one award during the
same year or in succession.
(x)
Applications shall be submitted online through a one page application with
separate links for different categories of awards. One applicant can submit his/
her application for different categories with the same application.
(xi)
Completed applications/ online applications (printouts of the online applications
shall be forwarded subsequently) should reach the Secretary, Coir Board, Coir
House, M G Road, Kochi-16 along with necessary supporting documents on or
before the stipulated date and time.
(xii)
Incomplete applications, applications not accompanied with documentary
evidence as required under the scheme and applications received late will be
summarily rejected.
(xiii) In case, any of the award winners denies the award after announcement/ absents
himself/herself from the award function without intimation or furnishing
convincing reasons, the applicant (a company or individual) shall not be considered
for any of the Awards in future.
(xiv) The awards will be granted in the form of trophies and certificates.
(xv)
The award winner shall be provided with to and fro conveyance charges including
airfare in economy class / train fare in 3 Tier A/C, Bus fare in public transportation
system as per actual along with accommodation charges for the limited period as
decided by the Board to facilitate their stay at the venue where the Award function
is held.
(xvi) Coir Mitra Award or similar kinds of special awards for recognizing the
commendable contributions made to the industry by industrialists, manufacturers,
workers, reformers, technocrats etc. shall be presented on special occasions like
Jubilee celebrations or similar taking into account the life time contribution made
by the individual concerned to the industry. Similarly, the contribution made
by the employees and workers of various coir units shall also be recognized in
suitable modes on such occasions. The eligibility criteria for Coir Mitra Awards
and recognition of employees and workers of coir industrial establishments shall
67
be decided by Chairman, Coir Board from time to time.
(xvii) The decision of the Jury of Award with regard to the eligibility for the award,
number of awards etc. shall be final.
PHASING OF EXPENDITURE YEAR-WISE AND COMPONENT-WISE
(Rs. in lakh)
Sl.
No.
Components
2017-
18
2018-19
2019-20
Total
1
Participation in Exhibitions and
BSMs
240
200
350
790
2
EMDA
200
240
340
780
3
Establishment of overseas offices
50
50
300
400
4
Coir Industry Award
10
10
10
30
Year-wise total
500
500
1000
2000
Physical Target - export of coir and coir products
Year
Quantity (MT)
Value (Rs. in crore)
2017-18
600000
2300.00
2018-19
800000
2500.00
2019-20
1000000
3000.00
FUNDING PATTERN
The funds will be released to the Coir Board on quarterly basis on certification of utilization
of funds released earlier. The funds will be utilized by the Coir Board on the activities specified
in the Action Plan for implementation of the sub-scheme during the remaining period of the
Fourteenth Finance Commission (2019-20).
68
69
70
71
OPERATIONAL GUIDELINES FOR
DOMESTIC MARKET PROMOTION COMPONENT
Background
Coir Industry, originated in the erstwhile Travancore state of pre independent India one and a
half centuries ago, was considered to be an export oriented labour intensive industry. The Industry,
in its initial stages, was developed and nurtured in an organized manner by the Europeans to
cater to the needs of the Europe.
The Coir industry over the years, especially due to the developmental initiatives of the Central
Government from the 7th plan period onwards, has proliferated to other parts of the country. As
of now there are 14 states /Union Territories in the country engaged in coir production activities.
There is tremendous untapped potential for extension of the coir industry throughout the
coconut producing regions and for enhanced utilization of raw material. The industry has very
good prospects for employment / enterprises creation in the rural India which can contribute
to the income generation of the economically weaker sections especially the women workforce.
Development of a strong and stable domestic market for coir and coir goods would certainly
go a long way towards increased returns to the manufactures, employment / entrepreneurship
development, increased raw material utilization etc. A strong Domestic market would also help to
tide over any possible adversities in the export market due to competitions, economic recessions,
trade / tariff barriers, turmoil and other trade hindering factors.
Even though the coir industry has proliferated to different parts of the country it remains as a
highly unorganized and scattered sector. The industry continues to be one with low production
and low technology infusion in many areas. The manufactures predominantly being house
hold/tiny and small scale units, cannot afford to take up publicity and propaganda to capture
the market and to establish regular marketing channels. The Coir Board, as the national agency
for the development of coir industry has to take the lead in this regard with necessary support
and promotional measures. In addition to providing supporting measures in the marketing of
products necessary steps for the creation of awareness of the product, technology, prospects,
employment opportunities through appropriate publicity and propaganda efforts are also
required. These efforts assumes greater importance for the achievement of the overall
objectives envisaged during the Fourteenth Finance Commission period ending in 2019-20
like enhanced raw material utilization, value addition to raw material, employment creation,
increased GDP on coir etc.
In pursuance of Section 10(1) of Coir Industry Act 1953, Coir Board has been taking
various measures for popularizing coir and coir products and expanding the domestic market.
Establishment and maintenance of Showroom and Sales depots, participation in fairs / exhibitions
72
organized by other agencies and organizing exclusive fairs for Coir and coir goods within the
country, providing Market Development Assistance to State supported organizations for enlarging
marketing network, organizing generic publicity through press, television, website and radio
and erection of hoardings, fixing of quality standards, inspection and a certification of quality
of coir goods are some of the measures taken by Coir Board towards achieving the objective.
With a view to suit to the requirement of contemporary marketing trend and in line with the
policy of Digital India the Board is proposing to set up a Online Marketing Portal for bridging the
manufacturers and franchisee network to be set up throughout India. The entire showrooms
are to be renovated with jewellery showroom ambiance in a phased manner.
This sub-scheme will have the following components.
1.
PUBLICITY
One of the major activities of the Board is to give ample publicity for the popularization
of Coir and Coir products in the domestic market. Popularization and marketing of
the research and development products, customer orientation, popularization of coir
products in new user areas, popularization of Board’s schemes and services etc. through
various publicity measures like release of advertisement in the print and electronic media
at DAVP rates, erection of hoardings at vantage points in various parts of the country,
printing and distribution of publicity materials like brochures, catalogues etc., release
of press/ casual advertisements, production of TV commercial for communication to the
target audience for providing message on the products and its applications, printing of
an in house magazine “Coir News” for circulation among the trade and industry will be
pursued under publicity. The Board will also pursue appropriate publicity and propaganda
through innovative media like internet social media industrial extension, employment /
enterprise creation, enhanced raw material utilization etc. would also form thrust areas
for publicity in addition to creation of product awareness and marketing.
All the advertisements in print and electronic media shall be released either through
DAVP or at DAVP rates as per the media plan prepared each year.
Aggressive publicity shall also be undertaken in export markets to promote Indian coir
products in print, electronic and other media in close association with Indian Missions
and Importers’ Associations. Ad campaign shall also be undertaken on buses, trams
and trains. Suitable ad campaigns shall be evolved to target the school and college
students with the motto of catching them in the budding stage especially projecting the
environment friendly attributes of coir products and the need to preserve the nature.
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Creation of a brand image for coir products and popularize “Eco Mark” as a mark for
quality and identifying a most appropriate Brand Ambassador for the purpose shall form
part of this activity.
Ad campaigns shall also be pursued in digital formats like search engine optimization,
search engine marketing, content creation, social media networking & marketing, digital
display advertising, retargeting & remarketing and mobile marketing.
The Board would be preparing ad films on a product specific basis for the categories of
floor covering products, coir pith & garden articles, coir geotextiles & erosion control
products, coir mattresses & sleeping accessories and coir wood for screening while
participation in domestic and international fairs, seminars in addition to Corporate film
on Coir Board and industry. The ad films shall be prepared ensuring visuals of hygienic
and international standards including voice modulation.
While implementing projects on applications of coir products like erosion control,
embankment protection, slope stabilization etc. the pre and post scenario of the project
fields and various stages implementation shall be documented using the services of a
reputed industrial photographer for the purpose of creating case studies for presentation
and promotion of products.
The Board would follow the GFR and other relevant rules and regulations of government
of India for purchase of goods and services required for publicity.
2.
PARTICIPATION IN DOMESTIC EXHIBITIONS
Board organizes participation of Indian coir sector in reputed fairs organized by different
agencies and government organizations and also organizes exclusive fairs for coir as
Bharath Mahotsav, Coir Darshan etc. In addition to display and sales of coir products,
functional applications of coir products shall be lively demonstrated in such events for
creating awareness and genuine interests among the target audience
Trade Fairs/Exhibitions provide effective tools of promotion of product with the unique
advantage of direct interaction with the prospective customers. It provides opportunity
to see the range and assess the product direct in the context of their requirements,
thereby facilitating the decision making easier. It also helps to boost up sales through the
Board’s Showrooms & Sales Depots and franchisee network as well. The Board would be
participating in important domestic exhibition, international exhibitions in India and can
also organize exhibitions on its own, exclusively for coir and coir products in India. Under
both these activities the Board will be offering facilities and providing space to the small
scale producers to exhibit and sell their products. In all the activities connected with
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participating in / organizing domestic exhibitions the GFR procedures and other rules
and regulations for procurement of goods and services will be followed by Coir Board.
Coir Board is in the pursuit of positioning coir wood as the perfect and environmentally
protected substitute for natural wood in all its applications including knockdown
furniture and acoustic paneling industry. Coir wood will get more acceptance as the
material is derived from the fruit of coconut tree and the wood is stronger than other
MDF Boards. After perfecting the coir wood and its standardization, the Board would be
organizing participation in important furniture fairs in India. Similarly, the Board will
also explore the possibility of organizing a Design Fair exclusively for coir wood with a
view to popularize the use of coir wood among the architects and designers.
The Board would also explore the possibilities of recognizing and engaging consultants/
agencies for implementation of projects on application of geotextile in the areas of
embankment protection, road stabilization, erosion control, mine reclamation, usage of
coir wood for innovative purposes etc on turnkey basis. The consultants / agencies for
specific projects shall be elected from the empanelled list on the basis of the preference of
the supplier of end user and also on mutually agreed terms and conditions. The consultant
/ agency shall be responsible for smooth and successful conduct of the project.
3.
PERFORMANCE LINKED MARKET DEVELOPMENT ASSISTANCE
3.1.
OBJECTIVES
The Market Development Assistance (MDA) Scheme has been introduced as a
replacement for the erstwhile Rebate Scheme existed in the Coir Sector till 1999-
2000.
The Objectives are:
i.
To promote the sale of coir and coir products manufactured by the Co-
operatives and Public Sector Enterprises committed to payment of minimum
wages and other obligatory benefits to the coir workers and thereby
encouraging sustained production and better employment opportunities.
ii.
To provide financial support on a continuing basis round the year
to the Co-operatives, Public Sector Enterprises and franchisees who
undertake market development programme in coir.
3.2.
QUANTUM OF ASSISTANCE
The Scheme proposes to provide financial assistance to the Apex Co-operative
Societies, Central Co-op. Societies, Primary Co-operative Societies, Public Sector
75
Enterprises, franchisees appointed by Coir Board in the coir industry and the
Showroom and Sales Depots / Hindustan Coir of the Coir Board. The MDA is
granted at the rate of 10% of their average annual sales turnover of coir products
including coir fibre, coir pith, coir pith block, coir pith products, coir pith organic
manure, coir yarn, mats, matting, rubberized coir goods, coir geotextile, garden
articles, coir Bags, coir umbrella, coir chapel, coir ornaments, coir handicrafts,
coir wood and other innovative products during the preceding three financial
years, subject to the condition that 5% increase should have been achieved over
the immediate previous year. This Assistance will be shared on 1:1 basis
between the Central Government and the concerned State/Union Territory
Government. The disbursement of Central share of MDA will be subject
to the budgetary outlay available with the Coir Board under the relevant
schemes.
The MDA will be linked with the sales performance of the individual beneficiary
organization/ unit concerned and aims at providing incentives for better
performance. The beneficiary/ unit shall be eligible for MDA only if it has
individually achieved 5% increase on the turnover of the previous year. In the case
of a beneficiary drops its sales turnover for one year it will become eligible for
MDA only when it achieves 5% increase over the highest sales achievement made
and not from the dropped sales mark.
3.3.
UTILISATION OF THE ASSISTANCE
The assistance provided under the Scheme must essentially be utilized for the
following purposes:
i.
Publicity – Both Print & electronic.
ii.
Opening of New Showroom/Sales Outlet
iii.
Renovation of existing Sales Outlets
iv.
Market study
v.
Setting up of Market Intelligence net work/ up-gradation of design facilities
like installation of Computer, Aided Design Centre, engagement of qualified
designers, introduction of e-commerce facilities, computerization of
Showrooms etc.
vi.
Godown
vii.
Innovative Marketing Strategies including payment of discounts and other
sales campaigns.
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3.4. SUBMISSION OF CLAIMS AND PROCEDURE FOR DISBURSEMENT OF CLAIMS
i.
The State/UT Government shall communicate in advance their willingness
to participate in the MDA Scheme subject to the conditions stipulated under
the Guidelines.
ii.
The State/UT Government may issue specific orders in this regard and
provide adequate budgetary provisions.
iii.
The Central Share of 50% of the Market Development Assistance will be
disbursed by the Coir Board in lump sum to the State/ UT Governments
subject to availability of necessary funds in the Annual Plan budget of the
Coir Board. It shall be the responsibility of the State/UT Governments to
disburse the assistance to the concerned beneficiary organizations.
iv.
The Apex Societies, Central Societies, State owned Agencies and
Corporations shall furnish the claims on the basis of the audited accounts of
the preceding three years. The beneficiary organization shall submit their
claims to the concerned State/UT Government as per format Annexure I,
who in turn will submit the consolidated claim along with the supporting
documents, mentioned therein to the Coir Board. The primary societies
shall submit their claim as per format Annexure II to the state government/
UT, who in turn will furnish the consolidated claim to Coir Board along with
supporting documents and proof of matching share released by the State/
UT Government, and Utilization Certificates. The Franchisees shall apply
as per format Annexure III, directly to Coir Board on the basis of books of
account audited by Chartered Accountant.
v.
While preferring the claims through the concerned State/UT Government,
the beneficiary organizations shall submit a utilization certificate to the
effect that the assistance received under the scheme during the preceding
year was utilized exclusively for the approved purposes as stipulated under
Para-3 above. This utilization certificate should be countersigned by the
State/UT Government authority designated for the purpose.
vi.
The sale of Coir fibre and coir yarn made by the Primary Society
to the Apex/Central Society or in the open market will be eligible for MDA.
However, the Apex / Central Society would not be eligible for MDA on the
sale of coir fibre or coir yarn purchased from the Primary Societies as they
claimed MDA.
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vii.
The beneficiary Primary Society shall submit a Utilization Certificate to
the State/UT Government to the effect that the assistance granted during
the preceding year was utilized exclusively for the purposes prescribed
under Para 3 above. The State/UT Government shall accordingly submit
a consolidated utilization certificate on behalf of all the Primary Societies
through the competent authority designated for the purpose.
viii.
The concerned State/UT Government may evolve suitable mechanism
to collect the claims periodically from the Societies for being consolidated
into half yearly/ annual basis so as to prefer the statement of MDA claims
in time.
ix.
Notwithstanding anything contained herein above, the
disbursement of central share of the MDA would be subject to availability
of funds in the annual allocation for the purpose to the Coir Board.
x.
Government of India has approved release of MDA by way of “on account
payment” basis to States against their claim for MDA. Accordingly, on
receipt of fund allocation from the Ministry, the State-wise allocation will
be released in advance on a quarterly or half yearly or yearly basis ]subject
to availability of funds earmarked for the purpose and limiting to the State-
wise allocation of central share of MDA. The concerned State Government
should monitor the Utilization of the assistance as per the MDA guidelines.
xi.
The concerned State Government should settle the “on account
payment” made during a particular year in the first quarter of the succeeding
year by providing Utilization Certificate in the manner as prescribed in the
guidelines. Further release of MDA by way of on account payment during the
subsequent year would be considered only on settlement of the payment
made last year.
xii.
While furnishing the Utilization Certificate relating to a particular year
an estimated claim for the next year will also be furnished so as to enable
the Board to release the On Account Payment of MDA on that basis.
3.5. GENERAL
The Central share of the Market Development Assistance will be disbursed on a
financial year basis.
i.
The claims of the beneficiary organizations being forwarded by the State/
UT Government in the manner prescribed above should be completed in
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all respects and should reach Secretary, Coir Board, Coir House, M G Road,
Kochi-682016.
ii.
The State/UT Governments shall furnish promptly any information
sought for by the Coir Board in connection with the implementation of
the MDA Scheme, so as to ensure speedier disbursement and effective
implementation of the scheme.
4.
CONSTRUCTION/ RENOVATION/ INTERIOR DECORATION OF NEW AND EXISTING
SHOWROOMS/ MARKET DEVELOPMENT CENTRES OF THE BOARD
The purchase of goods and services shall be made strictly in accordance with provisions
of GFR.
4.1
Opening of new showrooms:
Coir Board is at present having only 30 showrooms and sales depots throughout
the country which is quite insufficient to cater to the demand of a huge country
like India with vast geographical area and around 125 crore population. The
franchisee network to be created by Coir Board would be concentrating on fast
moving items which can be sold at a fast speed. But coir industry has multitude
of products which can elevate the living status, preserve the nature, reduce the
carbon footprint, giving added benefits on health counts etc. which have to be
propagated among the public and targeted groups. For this it is necessary to
have Board’s showrooms in important commercial cities in India. The interior
decoration/ renovation of the showrooms will be carried out in a befitting manner
with ambiance.
4.2
Construction of Showrooms
Board is having own land in commercially prime locations at Bangalore,
Bhubaneswar and Thanjavur. Board is also trying to get land allotted by State
Governments like Tamil Nadu for Chennai for construction of own showrooms for
showcasing the product ranges including coir wood. In the first phase Coir Board
proposes to construct own showroom in Bangalore, Bhubaneswar and Thanjavur.
4.3
Renovation of existing Showrooms:
Most of the showrooms and sales depots of the Board are badly in need of
renovation so as to improve the sales performance. In some cases the showrooms
are having the amenities and fixtures deployed some 25-30 years. As the Board
is face lifting its showrooms with trendy and attractive products, it is utmost
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essential to renovate the entire showrooms of the Board with ambiance and
jewellery showcasing model. The renovation work will be taken up by the Board
in a phased manner after due prioritization.
4.4
Setting up of Market Development Centres (MDCs):
In the fast changing scenario of trade practices, where the trade tools and modules
are getting refined, modified, updated in an amazing pace, it is quite inevitable to
have Market Development Centres in the Metropolitan cities and centres of other
geographical zones. The MDCs shall have the facility to showcase the entire range
of products, for conduct of interactive meetings, VVIP interactions, meeting with
trade bodies and other stake holders, press meets, small workshops and guest
rooms. As a pilot project Coir Board will set up a MDC at New Delhi.
5.
FIELD DEMOSTRATION/ DISPLAYS
The lack of awareness on the application of coir products is contributing in a major way
for the slowness in the market expansion for coir products. In fact coir products are
having immense advantages and unique applications suiting to various requirements
need of various sectors and industries. Coir pith can reduces the water requirement as
one out of eighth of the normal requirement which will be very useful in water scarcity
areas. In tissue culture coir pith plays a unique role in better yield and productivity. Coir
geotextile has innumerable applications in bioengineering like erosion/ sediment control,
embankment protection, slope stabilization, weed control, rural road construction etc. In
all the above applications coir geotextiles can effectively replace synthetic geotextiles
than any other natural geotextiles. Coir wood is an excellent substitute for natural wood
and can prevent deforestation. But the use of the product and the substitution has to
be made popular through demonstration projects and case studies. The Board will
undertake demonstration projects on all the above areas keeping social obligation as
one of the important riders to select the projects. In bigger apartments, either its office
or club room shall be furnished with coir to make them aware of the product. While
incurring expenditure under this component the Board will adhere to the provisions of
GFR.
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ANNEXURE-I
C E R T I F I C A T E
Submission of MDA claims of Apex Society / Public Sector
Undertakings.
1.
Name of the State
:
2.
Name of the Apex Society / PSU
:
3.
Year to which the claim relates to
:
4.
Sales Turnover (Rs. in lakhs)
:
Sl.No
Year
Coir Yarn
Coir
Products
Rubberized
Coir
Others
(specify)
Total
5.
Average Sales Turnover of last three years
6.
Percentage of increase over the preceding year
7.
MDA eligibility at 10% of the average sales turnover
: ‘
8.
Share of the State/UT Government and the No: and date of order in which the share was
disbursed Sanction Order No. & Date:
9.
Amount of MDA claimed from the Central Government
10.
Details of enclosures to be attached with the certificate :
i.
Utilization Certificate No…………..Date
(for previous year’s releases under MDAs)
ii.
Original copy of audited certificate signed by CA / Statutory Authority with seal
iii.
Copy of sanction order referred to in column No. 8 above
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ANNEXURE-II
C E R T I F I C A T E
Consolidated Statement of MDA Claims of Coir Primary Societies
1.
Name of the State
:
2.
Year to which the claim relates to
3.
Sales Turnover
Item : Coir Yarn / Products ( Specify)
Sl.No
Name & Regn. No: of
Society
Sales during the last three years
( year to be specified)
Average
4.
Average sales turnover of 3years
: ‘
5.
Percentage of increase over the preceding year:
6.
MDA eligibility at 10% of the average sales turnover
: ‘
7.
Share of the State / UT Govt. and the No: and date of
order in which the share was disbursed Sanction order No & Date :
8.
Amount of MDA claimed from the Central Govt.
9.
Details of enclosures to be attached with the Certificate
i.
Utilization Certificate No…………….Date……………………..
(for previous year’s releases under MDAs)
ii.
Original copy of audited certificate signed by CA/Statutory
Authority with seal
iii.
Copy of sanction order referred to in column No.7 above
(Name & Signature of the Competent Authority)
Date:
Certified that no MDA has been claimed for the sale of coir yarn/ products procured from
Primary Societies for which MDA has been claimed by such Primary Societies.
Date:
(Name & Signature of the Competent Authority)
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ANNEXURE-III
C E R T I F I C A T E
Consolidated Statement of MDA Claims of Franchisees
1.
Name of the State
:
2.
Year to which the claim relates to
3.
Sales Turnover
Item : Coir Yarn / Products ( Specify)
Sl.No
Name & Regn. No: of Society
Sales during the last three years (
year to be specified)
Average
4.
Average sales turnover of 3years
: ‘
5.
Percentage of increase over the preceding year:
6.
MDA eligibility at 5% of the average sales turnover
: ‘
7.
Amount of MDA claimed from the Central Govt.
: ‘
8.
Details of enclosures to be attached with the Certificate
i.
Utilization Certificate No…………….Date……………………..
(for previous year’s releases under MDAs)
ii.
Original copy of audited certificate signed by CA/Statutory
Authority with seal
Declaration
Certified that MDA claimed for the sale of coir and coir products is for the goods procured from
coir manufacturers in India or from suppliers who have sourced the products from Indian coir
manufacturers.
Date:
(Name & Signature of the Competent Authority)
CERTIFICATE
Certified that MDA claimed by the above applicant for the sale of coir and products
has been verified with the books of accounts of the applicant and has been found correct.
Date:
(Name & Signature of the Chartered Accountant with seal)
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84
85
OPERATIONAL GUIDELINES FOR
TRADE AND INDUSTRY RELATED FUNCTIONAL SUPPORT SERVICES (TIRFSS)
1.
Background
Coir Board has been given the mandate for promoting the overall sustainable development
of coir industry in the country. With the passage of time, the global environment for coir
sector has become highly competitive. In the fast changing global economic scenario,
the coir industry has to face a lot of challenges and the industry has to be modernized
according to the changing needs. The trade now need to be assisted to adopt market
oriented reforms to enhance their capability for marketing the product and to possibly to
promote public private partnerships. Collection of statistical data pertaining to various
aspects like production, productivity, labour infrastructure, raw material, marketing etc.
is required for providing feedback to the trade and industry and for evolving appropriate
policy for the overall organized and systematic development of the coir industry.
Introduction and maintenance of an updated and effective IT related management
information system is an inescapable requirement for the development of this highly
competitive sector. The past few years in particular have witnessed growth in production,
product diversification and other areas of development including technology, marketing
and skill development, which has also necessitated a systematic feedback of information
assisted by modern information technology to impose the effectiveness of delivery of
services and identifying appropriate policy initiatives by Coir Board for the planned and
rapid development of Coir Industry.
The need for HRD requires implementation of new development techniques. Against this
background, a need has been felt to continue the “Trade & Industry Related Functional
Support Services” beyond the XIIth Plan period upto 2019-20 for which Coir Board,
Cochin will continue to be the nodal agency for implementation.
2.
Components
The scheme “Trade and Industry Related Functional Support Services” will have the
following sub-components viz;
i.
Knowledge Management
ii.
Information Management
iii.
Infrastructure Creation
iv.
Human Resource Development.
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3.
Knowledge Management
3.1
Coir Industry Survey
Collection and compilation of various aspects pertaining to the coir industry is
the main objective of conducting coir industry survey in the major coir producing
states of the country. Survey will be outsourced by the Coir Board for ascertaining
the availability of raw material for the coir industry, utilization of the raw material,
production of coir fibre and allied product, infrastructure availability and the man
power available for the coir sector of the respective states and the existence of the
coir units in the country.
The survey shall be conducted according to the needs of the industry and
suggestions and recommendations incorporated in the survey report will be taken
as a guiding parameter for the preparation of schemes and programmes in respect
of the coir industry according to the requirement of the respective area and their
subsequent implementation.
3.1.1 The outcome of the implementation of the schemes and other activities
undertaken from time to time will be reviewed by Coir Board by taking up
evaluation studies through outsourcing.
3.2
Market Analysis
Market analysis study will be undertaken by outsourcing the services by Coir
Board for the specific product range and market targeting both the domestic and
international markets. Such market analysis will help the industry for effective
diversification of the product range for better end use and value realisation.
This is also essential for preparation of focussed and well directed schemes and
programmes by Coir Board that are relevant to the coir industry, including those
activities that are market driven and intended for expanding the domestic market
for coir and allied products.
3.3
Techno Economic Feasibility Studies
Techno Economic Feasibility studies will be undertaken, through outsourcing for
the development of coir industry including non-traditional areas. This will help
in development of prospective-entrepreneurs for setting up of coir based units
and increased utilization of raw material potential besides enhancing the market
demand for coir and allied products through studies on logistics support, market
feasibility economics and scales of production, skilled man power requirement
etc. Economic feasibility study report will form a part of the base document
87
for the respective states, for formulating schemes and programmes to adopt
implementation procedure as per regional environment.
3.4
Economic Research
The role of the Coir Board has to be seen increasingly as a promoter and facilitator
of the industry and its focus should be on facilitating market oriented development
of the coir sector. Promoting the use and consumption of coir, both in domestic and
international market, would have to be facilitated by the Board through activities
that would provide a sound understanding of the products, markets, economic
scenario – India and International, competition, technology, sales promotion,
etc. This would require that meaningful information is available to the Board
and industry that would facilitate proper planning and framing of policy so as to
achieve the objectives. Coir Board would also need to shift the focus of the Industry
from supply management role to the role of demand creator. Similarly, creation of
additional demand for coir products in both domestic and international market
would call for an in-depth understanding of:-
•
Customer needs, trends and preferences
•
Products
•
Competition from both substitutes and synthetic products and other coir or
natural hard fibre producing countries
•
Technology to meet customer needs
•
Promotional techniques
•
Branding
•
Designing of New products.
•
Government Promotional Assistance
•
Logistics
•
Product Diversification.
•
Other areas to augment the consultancy services of field experts, catering
to the requests of Board to facilitate the industry etc.
With a view to achieve the above objectives, market research studies and
technical consultancy will be organized by Coir Board through outsourcing/
through field experts/ consultants and agencies.
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4.
Information Management
4.1
Data Collection
Periodical Collection and compilation of data on production of coir material and
coir products, domestic consumption, export and other trade related information
will be done by Coir Board. Details of export of coir and coir products will be
collected by Coir Board from various ports and customs offices located in India,
compiled, analyzed and disseminated to the Ministry, trade and public for the
development of the industry. The expenditure in this regard shall be met by the
Board from the Head earmarked for the scheme as per the Government of India
norms.
Collection and updation of data in association with trade/industrial associations,
State/UT Government Departments will be undertaken by the Board on reciprocal
understandings.
4.2
Data Management
• An integrated management system with the following advantages will be
developed;
• Implementation of mobile application to monitor all the activities of Board’s
schemes,
• Financial Accounting, Marketing, statistics, etc
• Implementation of e-office at sub offices of Coir Board
• Integrated financial accounting system to incorporate all the activities of the
Board.
• Develop tools for monitoring Human resource management system
• Development of IT tools for planning and budgeting
• Database management system
• Data storage application
• Inter-phase for data collected from external source
• Tools for data analysis
• Implementation of data security tools
For discharging the above works software development the service of the
NIC/empanelled agencies will be availed and the work will be executed with
the supervision of IT department of the Board. EDP/ data entry personnel will
be engaged on contract basis to monitor and support the works related with
the IT activities like E-office, E-tracking, GEM Purchase etc.
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4.3
Library
The existing library will be covered through the integrated e-governance system
and also proposed to introduce web based library so that every employee can easily
access the details of the books/ periodicals available at library. Inorder to update
the knowledge/developments in various fields, essential books will be procured
after following the prescribed procedures. A Librarian will also be appointed for
proper maintenance of the Library.
4.4
Connectivity
Development of a web based E-governance system will help the public for
exchanging the information in a speedy manner and this will provide a platform
for online interaction with the Coir Board to all external stake holders. The work of
web based E-governance system will be carried out from the empanelled outside
agencies.
4.5
Hardware & Networking
The hardware such as computers, printers network equipments essential for
strengthening the overall IT functions of the Board will be provided. The Annual
Maintenance of the existing hardware will be taken up for the smooth functioning
of Board’s IT activities. The computer and other hardware equipments will be
procured as per the Government norms after observing usual formalities in GFR.
The internet leased line for the Board is to be renewed every year for the inter and
intra connectivity. The same will be done through the Internet Service Provider on
payment basis.
4.6
Necessary improvement/ Updation of the Website/Portal of the Board will be made
under the supervision of National Informatics Centre, meeting the expenditure
from this plan head.
5.
Infrastructure Creation
Infrastructure for trade related activities and the essential physical requirements for the
implementation of IT related and other activities will be provided by the Board at its
Head Quarters and Sub- Offices. The expenditure on the following items are proposed.
i.
Creation/ Maintenance of the physical structure and providing infrastructure
facilities at the Head Quarters/ RO’s/SRO’s.
ii.
Developing trade facility centres at coir producing areas
iii.
Construction of CEO Quarters/ Guest House.
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iv.
Module for furnishing IT related infrastructure.
v.
Hiring of accommodation at Delhi for Regional office & Guest House.
6.
Human Resource Development
i.
A well structured human resources development programme for the Board’s
officials, stake holders of the industry, manufacturers, coir workers and major
market players will be formulated.
ii.
As a part of the above requirement, Coir Board will organize tailor made HRD
programmes through Organizations of repute including Central/State/others
for improving the capabilities of the human resource of the Board as a part of
capacity building and, inter- alia, to provide effective market promotion support
to industry.
iii.
Central/ State Government organizations engaged in organizing HRD programmes
will be approved by Coir Board for providing training to its/ officials in trade
related/ administration/ IT/ Marketing/ Technology/GST/ RTI Act matters etc.
iv.
The Board will also organize, in consultation with trade and industry, training
programmes for the stake holders engaged in the industry in market promotional
activities and creating awareness about incentives available under different
schemes of Government of India.
v.
Coir Board will outsource the work of preparation of manuals, project reports and
other documents for capacity building developmental activities etc.
Expenditure
The expenditure on each of the components, subcomponents and interventions of this
scheme will be met by Coir Board strictly as per the provisions of General Financial Rules
(GFRs) and instructions issued by the Department of Expenditure, Ministry of Finance,
Government of India from time to time, within the approved allocations as detailed
below:
Outlays
Year
Amount (Rs.crores)
2017-18
4.5
2018-19
5.00
2019-20
5.50
91
92
93
Operational guidelines for the implementation of Welfare Measures
(Pradhan Mantri Suraksha Bima Yojana (PMSBY))
1.
Introduction
1.1.
Coir Industry is a traditional cottage industry employing around 7 lakhs coir
workers of which 80% are women. The workers in the industry belong to the
weaker sections of the society. The coir processing activities such as extraction
of fibre, spinning of coir yarn, manufacture of rope and finished products involve
drudgery, strain and hardship. Basic amenities of life are very often not available
in this sector and the people are unable to find their own resources to acquire
such facilities. The coir workers engaged in the extraction of fibre with the aid of
machinery like Crusher, Disintegrator, Defibering machine, Decorticating machine,
spinning on motorized ratt and fully automatic machine, and manufacture of
products on power looms and PVC units are prone to minor and major accidents. Coir
Board had been implementing Coir Board Coir Workers Group Personal Accident
Insurance Scheme for the benefit of the coir workers in the country. The scheme
started from the year 1998 was aimed at providing insurance coverage against
accidental death, permanent total disability and permanent partial disability to
the coir workers. The coir workers aged 18 and above engaged in the industry
were covered under the scheme. The insurance coverage was given on the basis
of a comprehensive policy covering 4 lakh coir workers without naming each
and every worker. The scheme titled ” Coir Board Coir Workers Group Personal
Accident Insurance Scheme” which was in operation up to 31.05.2016 has been
converged to “Pradhan Mantri Suraksha Bima Yojana”(PMSBY) with effect from
01.06.2016.
1.2.
The scheme is for a period of one year cover, renewable from year to year. Accident
insurance coverage is given for death or disability on account of an accident.
2.
Scheme Coverage
2.1 All coir workers in the country in the age 18 to 70 years having Aadhar linked
Savings Bank account will be entitled to join. The coir worker would be eligible to
join in the scheme only through Aadhar linked savings bank account.
94
2.2
The coir workers to be enrolled through Coir Board may be self-employed,
employed under the SFURTI coir clusters, coir workers engaged in the units
already registered with the Board, coir workers coming under the fold of Welfare
Fund Board, PSUs, Corporations, Federations, Cooperative Societies, etc
2.3 If there arises a question as to whether a person is a coir worker or not, for the
purpose of insurance coverage, the decision of the Coir Board shall be the final.
3.
Enrolment Modality / Period
The Board through its establishments all over the country and/or through outsourcing
of work will enrol coir workers in India under PMSBY. The prescribed performa for
enrolment and the auto debit authorization duly filled in shall be obtained by Coir Board.
The enrolment under the scheme will be made by the Board through the participating
banks or the Public Sector General Insurance Company by paying the requisite premium.
The insurance coverage will be for a period of one year from 1st June of a year up to 31st
May of the subsequent year or such periods prescribed from time to time under PMSBY.
4.
Compensation payable:
The compensation payable will be as per the provision from time to time in the PMSBY.
The current rates of compensation will be as under:
Table of benefits
Sum insured
a Death(Accidental Death)
Rs.2 lakhs
b
Total and irrecoverable loss of both eyes or loss of use of
both hands or feet or loss of sight of one eye and loss of
use of hand or foot
Rs.2 lakhs
c
Total and irrecoverable loss of sight of one eye or loss of
use of one hand or foot
Rs.1 lakh
5.
Master Policy Holder:
The participating banks or the Insurance Company concerned as the case may be will
hold the Master Policy for all the beneficiaries who are enrolled under the scheme, as
coir worker.
6.
Premium:
The premium for enrolment as prescribed in the PMSBY will be either remitted directly
by the Board to the Bank/Insurance Company concerned or will be reimbursed by the
Board to their Savings Bank Account after enrolment. The premium for the subsequent
95
years for renewal will be transferred by the Coir Board directly through the bank account
of the insured or to the insurance company as the case may be . For one coir worker only
one subscription will be allowed.
7.
Claim Procedure
1. The procedure for the claims will be regulated as per the norms from time to time
of the insurance company in consultation with the participating banks.
2.
The Board’s Head Quarters and Field establishments will provide necessary hand
holding support for the beneficiaries in claiming the insurance amount .
8.
General
1.
Coir Board will periodically enrol more coir workers under the scheme
and maintain/ update year to year the database of coir workers.
2.
Coir Board through appropriate means give wide publicity for the scheme and to
bring more workers under its fold.
9.
Outlays (Year wise)
Sl.No
Year
Amount
(Rs. in Cr))
1.
2017-18
0.35
2.
2018-19
0.55
3.
2019-20
0.60
Total
1.50
96
List of Field Offices of Coir Board
No.
Authorized Office
Jurisdiction
1.
The Regional Officer, Coir Board Regional
Office, No.30, Mariammal Layout, Palladam
Road, Pollachi, Coimbatore.Pin – 642 002.Tel/
Fax : 04259-222450
Tamil Nadu, Andaman &
Nicobar Islands, Puducherry
2.
The Regional Officer, Coir Board Regional
Office, Swaraj Nagar, .A.C. Gardens
Rajahmundry-533 101 Phone:0883-2432065
Andhra Pradesh
3.
The Regional Officer, Coir Board Regional
Office, No. 3A, Peenya Industrial Area, Near
TVS Cross, Peenya, Bangalore - 560
058 Phone : 080 – 28375023
Karnataka, Maharashtra, Goa
and Gujarat.
4.
The Regional Officer, Coir Board
Regional Office, Jagamara(Udyogpuri),
P.O.Khandagiri,Bhubaneswar-751 030, Odisha
Phone:0674-2350078
Odisha
5.
The Sub Regional Officer, Coir Board Sub
Regional Office, New Secretariat Building,
C-Block, Ground Floor, 1 Kiran Sankar Roy
Road, Kolkata-700 001 Phone:033-22625735
West Bengal
6.
The Sub Regional Officer, Coir Board
Sub Regional Office, ASIDC Complex,
Bhamuni Maidan, Guwahati-781022
Phone:0361-2556828
North East Region
7.
The Regional Officer,Coir Board Complex,
Central Coir Research Institute, Kalavoor P O,
Alappuzha – 688 522. Phone: 0477 - 2258801
Kerala and Lakshadweep
COIR
the fibre of life
